The National Advertising Review Council has expanded its board from eight to 11 individuals. The newly appointed members are Julie Coons, president and CEO of the Electronic Retailing Association (ERA); John A. Greco, Jr., president and CEO of the Direct Marketing Association (DMA); and Randall Rothenberg, president and CEO of the Interactive Advertising Bureau (IAB).
The move represents the first expansion of the Board since the organization was founded more than 30 years ago.
“The advertising industry has changed dramatically since NARC was created,”; said Eric Mower, NARC Board Chair and President and CEO of Eric Mower and Associates, in a statement. Mower added that Coons, Greco and Rothenberg would strengthen the board’s ability to build on the success of its self-regulatory programs and provide important perspective on the many new issues faced by the advertising industry.
“We’ve been actively involved in encouraging self-regulation since 2004, when ERA and NARC developed a self-regulatory program for direct-response marketers,” Coons said in a statement.
She continued “Through our Electronic Retailing Self-Regulation Program (ERSP), we have developed an ongoing partnership with the NARC and consider it the gold standard for ethical advertising practices. It is an honor and privilege to join the board and I look forward to working with my fellow board members to ensure the continuation of a healthy and vibrant self-regulatory community.”
“In a digital economy, many of the distinctions between direct marketing and advertising have diminished and it is important for all sectors in these communities to work together in promoting ethical business practices,” Greco said, in a statement. “I’m delighted to join the NARC Board and look forward to advancing the principles of self-regulation.”
“As we look to the future of advertising, it is clear that interactive marketing is playing an increasingly prominent role and it is essential that we continue to demonstrate to consumers and the government our commitment to the highest standards of ethical conduct,” said Rothenberg, in a statement. “I look forward to working with my fellow NARC board members to build on the outstanding tradition of self-regulation that they have established.”
“NARC programs have an outstanding record of success and are regularly cited by the government and business community as a model of effective self-regulation,” said C. Lee Peeler, president of NARC. “This expansion comes at an opportune time and strengthens our ability to raise the profile and broaden the role of self-regulation in promoting high standards of ethical business conduct.”
NARC was founded in 1971 by the American Association of Advertising Agencies, Inc., the American Advertising Federation, Inc., Association of National Advertisers, Inc. and the Council of Better Business Bureaus, Inc. to foster truth and accuracy in national advertising through voluntary self-regulation.
The other board members include Mower; Nancy Hill, president and CEO of American Association of Advertising Agencies; James Edmund Datri, president and CEO, American Advertising Federation; Robert Liodice, president and CEO, Association of National Advertisers; Steven J. Cole, president and CEO, Council of Better Business Bureaus; Carla Michelotti, executive VP and general counsel at Leo Burnett Worldwide; and Peter Blackshaw, executive VP at Nielsen Online Digital Strategic Services.