Movie Gallery Launches World Series Sweepstakes

Posted on by Chief Marketer Staff

Movie Gallery and Major League Baseball Properties have teamed up in a promotion to send fans to the game four of the 2007 World Series.

Customers who rent or buy official MLB-licensed games at any Movie Gallery, Hollywood Video or Game Crazy store will be automatically entered in the sweepstakes, which ends April 29.

The chain, working with subsidiaries Hollywood Video and Game Crazy, will give away a host of items, including the top prize of a trip for two to the World Series. One first-prize winner gets four tickets to an MLB park of their choice. Lesser prizes include an Xbox 360 game console.

Sweepstakes details are available at MovieGallery.com/specials/promos/mlb2k7.

“Movie Gallery’s three-year partnership with Major League Baseball Properties has led to some amazing opportunities for our customers, including this great sweepstakes,” said Eric Bright, director of product merchandising for Movie Gallery and Hollywood Video, in a statement. “We are excited about all the great prizes available to our customers.”

Online materials and in-store signage support the sweepstakes.

In addition, Movie Gallery has partnered with sports trading card producer Topps Co., Inc. Inside select packs of baseball cards, buyers will find a card for a free game rental or $5 coupon toward the purchase of a 2007 MLB-licensed game.

The company operates more than 4,600 stores in the U,S, and Canada under its Movie Gallery, Hollywood Video and Game Crazy brands.

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