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Mobile App Users Consume Majority of Digital Media

Sarah Perez (techcrunch.com) U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore yesterday. That

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The Best Online-Offline Attribution Strategies

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Aug. 21 2014




Mobile App Users Consume Majority of Digital Media

Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 our of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets.

App Users

This article on mobile app consumption also details several interesting figures related to how U.S. app users are interacting with these mobile applications.

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Going Mobile: 5 Tips for Creating a Responsive Website

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Jul. 17 2014




Smithfield Steers New App at NASCAR Fans

Smithfield Foods, Waffle House and Richard Petty Motorsports have teamed up and launched a new mobile app aimed at getting (and keeping) NASCAR fans engaged with their brands.

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Jul. 01 2014




Three Tips to Enable a More Effective Mobile Salesforce 1

Wasted time and lack of organization are timeless problems for sales organizations—and have a direct impact on revenue.

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