Sarah Perez (techcrunch.com) U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore yesterday. That
Oct. 17 2014
You know about haptic technology for mobile devices even if the name doesn’t ring a bell at first—it’s what makes a phone or tablet vibrate when a call, text or alert is received, and now marketers can combine haptic and video to further immerse mobile video consumers.More...
Oct. 09 2014
Sep. 30 2014
Big data isn’t strictly for traditional digital marketing campaigns—mobile marketers can take advantage of new avenues of information to better target relevant audiences and turn them into customers.More...
Sep. 25 2014
Facebook could be announcing changes to its mobile ad platform as early as next week, with speculation that the social giant will be moving away from cookies and relying more on its own enormous database of user information.More...
Sep. 22 2014
Location-based technology, AR and other tactics can bring your mobile marketing plan to life.More...
Sep. 15 2014
Data is an integral and constant component of any successful app marketing campaign.More...
Sep. 04 2014
With mobile becoming an increasingly popular means for consumers to research, engage and convert into customers, it’s critical that marketers keep a close eye on online-offline attribution.More...
Aug. 21 2014
Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 our of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets.
This article on mobile app consumption also details several interesting figures related to how U.S. app users are interacting with these mobile applications.More...
Aug. 20 2014
IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.More...
Aug. 14 2014
If you’re looking to create a responsive website, here are five pieces of advice to get you started.More...