Mobile Marketing

Marketers Spend $6.7 billion on Mobile; Sales to Skyrocket to $400 Billion: MMA Study

The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. The stunning inc

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U.S. Consumers Spend 80% of Their Mobile Time on Apps

Customer Experience is the Differentiator

Six Steps to Improving Mobile User Behavior

Article

May. 16 2013

8 Mobile Apps for Marketers

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Article

May. 14 2013

Big Data is Good—But Big Testing is Better

Consider this the golden age of data in marketing. More...

Article

May. 13 2013

Nonprofits Struggle to Turn Friends and Followers into Donors

In this special report, learn how nonprofits are utilizing social media to build relationships and donors. More...

Article

May. 09 2013

Marketers Spend $6.7 billion on Mobile; Sales to Skyrocket to $400 Billion: MMA Study

The Mobile Marketing Association's new report finds mobile contributed $139 billion to U.S. economy in 2012, a number set to rise to $400 billion by 2 More...

Article

May. 06 2013

Texting with Grandma: 5 Facts You Should Know About Seniors 55+

The cliché of a senior not knowing how to use a cell phone is prevalent in pop culture and advertising, but is it true? Five facts you need to know. More...