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Mobile App Users Consume Majority of Digital Media

Sarah Perez (techcrunch.com) U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore yesterday. That

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mobileapps595

Article

Aug. 21 2014




Mobile App Users Consume Majority of Digital Media

Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 our of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets.

App Users

This article on mobile app consumption also details several interesting figures related to how U.S. app users are interacting with these mobile applications.

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Aug. 20 2014




Three Trends for Gaining a Competitive Edge 1

IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.

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Aug. 14 2014




Going Mobile: 5 Tips for Creating a Responsive Website

If you’re looking to create a responsive website, here are five pieces of advice to get you started.

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Is Location a Vital Data Point in Mobile Targeting?

Should location really be at the center of your mobile targeting and media delivery strategy?

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Jul. 18 2014




Winning Mobile and Social Campaigns that Connect with Consumers

Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories from PRO Award winning agencies.

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multi-device measurement

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Jul. 18 2014




4 Tips for Multi-Device Measurement

Here’s four tips for making the most out of measurement in a multi-device world.

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Jul. 17 2014




Smithfield Steers New App at NASCAR Fans

Smithfield Foods, Waffle House and Richard Petty Motorsports have teamed up and launched a new mobile app aimed at getting (and keeping) NASCAR fans engaged with their brands.

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Jul. 01 2014




Three Tips to Enable a More Effective Mobile Salesforce 1

Wasted time and lack of organization are timeless problems for sales organizations—and have a direct impact on revenue.

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Gen Y

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Jun. 24 2014




Honda Markets its Fit to Gen Y

Here’s a case study on how Honda is marketing its 2015 Fit to the Gen Y generation.

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Jun. 18 2014




IOS 8 Offers New Ways to Interact With App Users

Thanks to iOS 8, f you’re an iOS developer, you’ll soon be building apps that feel a lot less like apps.

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