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How YOU Can Win a 2014 PRO Award

Entering the PRO Awards is a rewarding, yet time consuming task, and the importance of fully and carefully completing the process cannot be unde

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Article

Apr. 18 2014




Earning your Edge with the Mobile Majority

FREE WEBINAR: MAY 7, 2014 @ 2:00 P.M. EST More than half of customers interact with brands on mobile, and more than half of revenue is influenced by mobile. How is your brand adapting its mobile messaging strategy to exceed competitors? Urban Airship presents its surprising findings from a study of more than 500 million […]

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Mobile retail

Article

Apr. 15 2014




Optimizing Mobile Marketing Apps With Analytics 1

Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.

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2014 PRO Awards Late Deadline

Article

Apr. 10 2014




How YOU Can Win a 2014 PRO Award

This blog is packed with tips to help you complete the 2014 PRO Awards entry form.

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mobile consumer privacy

Article

Apr. 09 2014




Unilever Mobile Ad Compensates People in Asia with Free Airtime

Unilever, Microsoft and Google are using a startup’s mobile platform in Asia that exchanges marketing promotions with free airtime for users.

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mobile sites

Article

Apr. 09 2014




Six Mobile Messaging Types and How to Use Them

CMOs spend too much time trying to drive instant revenue through push and not exploring other rich messaging formats for mobile devices.

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Basketball

Article

Apr. 04 2014




iBeacons, Apple’s Passbook and Customer Engagement 1

The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.

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consumer engagement

Article

Apr. 02 2014




4 Real-Time Engagement Strategies

Here are four tips to keep in mind when planning your next live-event or real-time engagement campaign.

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multiplescreens595

Article

Mar. 31 2014




4 Tips to Make Campaigns Work Across all Screens

Here’s what you need to know about making your campaigns work across all screens to maximize conversions.

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CRM

Article

Mar. 27 2014




Benchmarking Your “Customer Relationship Maturity Level”

This new webinar will teach marketers how to better understand customer relationships using active listening and the latest technologies.

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Article

Mar. 20 2014




7 Commandments of Monetizing Mobile Search

FREE ON-DEMAND WEBINAR BIA/Kelsey estimates that 75% of the U.S. will have a smartphone by 2016. This abundance of mobile devices is having a huge impact on B2C and B2B marketing, especially Pay-Per-Click advertising (PPC). Simply put: mobile search volumes are skyrocketing, and marketers can’t rely on the same old PPC and SEO strategies to […]

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