Sarah Perez (techcrunch.com) U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore yesterday. That
Aug. 21 2014
Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 our of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets.
This article on mobile app consumption also details several interesting figures related to how U.S. app users are interacting with these mobile applications.More...
Aug. 20 2014
IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.More...
Aug. 14 2014
If you’re looking to create a responsive website, here are five pieces of advice to get you started.More...
Aug. 06 2014
Should location really be at the center of your mobile targeting and media delivery strategy?More...
Jul. 18 2014
Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories from PRO Award winning agencies.More...
Jul. 18 2014
Here’s four tips for making the most out of measurement in a multi-device world.More...
Jul. 17 2014
Smithfield Foods, Waffle House and Richard Petty Motorsports have teamed up and launched a new mobile app aimed at getting (and keeping) NASCAR fans engaged with their brands.More...
Jul. 01 2014
Wasted time and lack of organization are timeless problems for sales organizations—and have a direct impact on revenue.More...
Jun. 24 2014
Here’s a case study on how Honda is marketing its 2015 Fit to the Gen Y generation.More...