MarTech
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Social
Bots Help American Eagle Outfitters Engage on Facebook Messenger
An interactive gift guide is the latest innovation in American Eagle Outfitters’ Facebook Messenger campaign to use bots to engage customers via social media.
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Engagement
5 Social Video Marketing Mistakes
With eyeballs moving from linear TV to social video, the advertising budgets are moving there, too – but many marketers are, frankly, doing it all wrong. Here are the five biggest mistakes marketers are making with social video today.
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Data & Analytics
Avoiding the Pitfalls of Multitouch Marketing Attribution
When done properly, attribution programs can live up to the hype and deliver outstanding business value and insights. But for every success, there are also failures.
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Acquisition
How to Leverage Influencer Video to be Most Effective for Your Brand
Tips to determine the best platform for a specific
influencer’s social video content -
Digital
The Digital Crossover Between Marketing and Technology
Content marketing is a key discipline in today’s digital marketing. To master all of these challenges, marketing needs to reorganize itself. It needs technology, organization, oversight and control systems.
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Digital
Improving SEO: How to Set Up a Diverse Link Profile
Search engine optimization (SEO) is accomplished through a variety of factors but perhaps one of the most important is backlinks.
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Acquisition
Ally Bank Flys a Drone in a Mall and the CMO Weighs In
Ally Bank CMO Andrea Riley on the disruptive marketing strategy she put
in place two years ago and why the drone activation worked. -
Acquisition
JetBlue Wants People to Check in for Good
JetBlue for Good Month features a contest for a chance at
a free trip to a volunteer destination. -
Technology
Powering Marketing With AI to Boost Revenue
From deep learning in the form of neural networks and image identification to machine learning and optimization algorithms, there is a lot AI offers marketers.
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MarTech
Platform Integration Improves UL’s Marketing Focus
Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.