Channel | MarTech

The Digital Crossover Between Marketing and Technology

|  by Brian Gregg

Content marketing is a key discipline in today’s digital marketing. To master all of these challenges, marketing needs to reorganize itself. It needs technology, organization, oversight and control systems.

5 Tips to Humanize a Technology Brand

|  by Parna Sarkar-Basu

It doesn’t matter if someone is buying one iPhone for themselves or spending hundreds of thousands of dollars on a martech stack: People buy from other people.

Staples store

Staples’ Martech Roadmap

|  by Beth Negus Viveiros

Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.

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