CONSUMER-MARKETING | RETENTION

Game Day

|  by Chief Marketer Staff

What to do when the Super Bowl is over and March Madness is still a month away? If you're Frito-Lay, you get yourself an Xbox or a truckload of Xboxes.

Sweeping Up

|  by Chief Marketer Staff

Publishers Clearing House, Time settlements have implications for all sweepstakes.As direct-mail marketers spend an estimated $28 million to comply with

SWEEPS HAT TRICK

|  by Chief Marketer Staff

JVWeb, Inc., a Houston-based Internet strategy company, acquired a majority interest in privately held NewsUSA, which provides news and information about

AFP Settlement Approved

|  by Chief Marketer Staff

The U.S. District Court of New Jersey in December approved a settlement in a class-action suit filed against Jersey City, NJ-based American Family Enterprises,

AFP Goes Bankrupt

|  by Chief Marketer Staff

American Family Enterprises was already not a winner when it filed for Chapter 11 bankruptcy protection on Oct. 29. The Jersey City, NJ, direct-mail sweepstakes

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200