Channel | Events

Four Event Marketing Metrics That Matter

|  by Dax Callner

With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business metrics.

Four Things to Consider About Interactive Video Walls

|  by Fabio Matsui

For brand marketers looking to make an out-sized impression on customers, interactive video walls can provide an immense visual platform for creating memorable experiences.

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