Engage & Convert
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Acquisition
Wyclef Jean Partners With Google on Campaign to Support Black-Owned Businesses
Grammy Award-winning musician Wyclef Jean worked with Google and BBH NY on a campaign to support Black-owned businesses hurt by the pandemic.
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Acquisition
Four Consumer Shopping Trends Shaping Holiday Marketing Strategies
New retail behavior trends are fueling the need for marketers to produce fresh creative for ad campaigns and employ a more flexible, agile approach to audience targeting.
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Acquisition
Brands on Fire: Honda Launches Civic on Twitch for Gaming Community
When it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch.
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Acquisition
Spotify Acquires Podcast Monetization and Publishing Platform Megaphone
Podcast consumption is on the rise during the pandemic, and Spotify is looking to capitalize on the shift.
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Digital
How B2B Marketers Can Use CTV and OTT to Connect With Customers
B2B marketers might consider targeting prospects where consumers are spending more of their time: over-the-top and connected TV.
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Engage & Convert
McKinsey Report: Navigating New Shopping Behaviors for Holiday Season During Pandemic
New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.
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Digital
Shopper Marketing in the Age of COVID: Great Changes, Great Opportunities
COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.
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Acquisition
How Ecommerce Technologies and In-Store Experiences Can Enhance the Shopper Experience
How ecommerce tech can complement the in-store experience through cross-channel optimization, inventory integration and more.
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MarTech
Oracle and Microsoft Introduce Enhanced AI Capabilities for Customer Data Platforms
Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.
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Engage & Convert
Ford Activates COVID-Friendly Ride-and-Drive Experience to Launch New Bronco
For the Ford Bronco, a model that hadn’t reinvented itself in 24 years, going beyond a standard press reveal was key.