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Intellipost Corp. of San Francisco, creator of the e-mail direct marketing program BonusMail, has bought MyPoints and other e-commerce assets of Experian,

And now a little something for the wise guys on your shopping list.Comedy III Entertainment in Glendale, CA has redesigned the Three Stooges Web site,

Economic globalization and corporate acquisition trends are spilling into the plumbing system. Not since the English Public Health Code of 1848 became

The Direct Marketing Association has finally caught up with its members' merger mania by making an acquisition itself.The trade group announced last month

The last decade was a sweet one for database marketers. Lots of data was being collected and customers and prospects responded the way they were supposed

DMers continue to solicit the dead and the response they get is devastating to the industry's image."The mail sent to deceased persons is a fraction of

That the Hawaiian Cultural Preservation Association exists isn't surprising. That it's based in San Francisco is.HCPA founder Patrick Mukuakane explains

According to the French, the Austrians are "the politically correct cat's paw of Germany." Although peace may have broken out and the 15 member states

Order information-as well as promotion history and demographic data-can help marketers create segments and regulate customer contacts.When using a customer's