Channel | Direct Marketing | Print

Titles to Leaf Through

|  by Chief Marketer Staff

Feeling misunderstood? Read a book."Get Your Message Across: The Professional Communication Skills Everyone Needs" (Allen & Unwin, Chicago) promises to

We Knew Them When

|  by Chief Marketer Staff

A new study by Opinion Research Corp. International, Princeton, NJ, on behalf of Priceline.com, finds that seven Internet "mega-brands" have reached household-name

Gone to Hill and Back

|  by Chief Marketer Staff

It's a rare person who enjoys strapping a pair of waxed barrel staves to his feet and schussing down the side of a mountain; only 4% or 5% of the U.S.

A New Prescription

|  by Chief Marketer Staff

In the midst of recent controversy surrounding health maintenance organizations covering Medicare beneficiaries, HMOs are stepping up their use of direct

Keep It On, Baby

|  by Chief Marketer Staff

Every marketing conference worth its salt has a buzzword. You know, something catchy, like relationships, e-commerce or-our personal favorite-disintermediation.

LISTLINE

|  by Chief Marketer Staff

Mumford Leaves Karl atherine Mumford, senior vice president list management, resigned her position at Walter Karl/InfoUSA, Greenwich, CT, last month.

Don’t Ask, Don’t Tell

|  by Chief Marketer Staff

Victoria's Secret's secret is well kept as company officials shied away from commenting on a recent news account that the lingerie cataloger cut circulation

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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