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The big winner at the 69th Direct Marketing Association Echo awards last month was McCann Relationship Marketing, New York. McCann took both a gold (automotive)

The International Federation of Direct Marketing Associations (IFDMA) voted last month to support an e-mail preference service without borders, providing

Branding used to have a fixed definition of fixed identity: the set of images or associations surrounding a particular product or service and comprising

Survey: Service Bureaus Hardly Perfect Database marketers are less than satisfied with their service bureaus, according to a recent survey by KnowledgeBase

Two apparent anti-"junk mail" activists were thwarted in their attempt to crash the Direct Marketing Association's executive committee meeting at the

J. Walker Smith, of market researchers Yankelovich Partners Inc., Norwalk, CT, says age mixes two things, life-stage and cohort, "a generational group

We-and we don't mean just the editorial we-were roaming around the Direct Marketing Association's annual conference in San Francisco last month when it

In what amounts to throwing down a gauntlet, a list broker distributed copies of a lawsuit he filed against Dun & Bradstreet to the press attending the

As reported by Thom Weidlich on page 11, protesters tried to disrupt the DMA executive committee meeting in San Francisco last month. They dumped some

In our business, you have to have a champion at the top, or there will be no database marketing program. In most industries, database marketing is not