Channel | Direct Marketing | Print

People

|  by Chief Marketer Staff

DCI Marketing, Milwaukee, promoted David Steeno to senior account service coordinator for its Detroit office, and hired Mike Haizel as physical distribution

DEMOGRAPHICS

|  by Chief Marketer Staff

Dustin Hoffman gave us our first image of a man raising a child in "Kramer vs. Kramer." But it was the image of Michael Keaton at home that gave the concept

Computer Resellers

|  by Chief Marketer Staff

Whether they like it or not, computer resellers are being pushed to deliver products and services through new distribution programs. Channel assembly,

Tools of the Trade

|  by Chief Marketer Staff

Marketers use several terms-ROI, profitability, lifetime value and RFM-as if they are synonymous. They aren't. Each has its own special use in database

Metal Mettle

|  by Chief Marketer Staff

Remember when it used to really mean something if you had a gold credit card? And you were really important if you were approved for platinum ?Those days

PRIVACY PENDULUM

|  by Chief Marketer Staff

In May, during a commencement speech, Vice President Al Gore called for an "Electronic Bill of Rights" to allow Americans to protect their privacy.In

Oops! Catalog Faux Pas

|  by Chief Marketer Staff

Nothing in the body, nothing on the body."That's the rule Levenger president Steve Leveen said his chief merchandiser adopted after a series of apparel