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Jeff Kleck has what he believes is the cure for what ails hospitals the world over: a high-speed electronic equipment procurement system.As an academician

The total number of direct marketing strategic transactions in the first nine months of 1998 reached 1,325, up 25% from 1,064 during the same period last

Harte-Hanks Inc., San Antonio, has acquired PMSI of Bellmawr, N.J. Terms of the agreement were not disclosed. Curt Byerley will continue to run PMSI,

Steven Dapper, chairman and CEO of Rapp Collins Worldwide, part of the Omnicom Group's Diversified Agency Services unit, will leave at the end of the

Looking for the ideal holiday gift for that special someone?How about Opie, the Holstein steer? He's touted as a 1,500-pound "party animal" that animal

Between now and the commencement of the next Congress, the U.S. Postal Service will have its work cut out for itself regarding postal legislative reform.While

CPS Direct Inc., Woburn, MA, named Nick Vadala chief executive officer.Lynn Edmonds was appointed executive vice president and general manager of Vantage

In our last issue we discussed how marketers are using order information as well as promotion history and demographic data to create segments and regulate

Doctors and drug companies are always looking for ways to get their patients to keep taking their prescription medicines over time. One company has come

A survey of recent and potential attendees of National Center for Database Marketing conferences shows marked differences in ancillary services valued