Social Media & SEO
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Branding/Marketing
The 5 Most-Read PRNEWS Stories of 2025
What topics attracted the most attention from PR professionals this year? Take a look at the PRNEWS top 5 most-read stories in 2025. Crisis and digital PR seemed to engage our audience most—particularly anything having to do with Substack or LinkedIn.
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Brands on Fire
Brands on Fire: Oura Ring CMO on Ceramic Collection, Gen Z Marketing and Retail Partnerships
Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device— that also passes as a fashion accessory. CMO Doug Sweeny takes us through the details.
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Influencer Marketing
Influencer Marketing Gets a Makeover with NAD Certification Initiative
The number of marketers turning to social media influencers to help share their message continues to rise — but brands need to be concerned about whether those trendsetters are thoroughly vetted. With nearly 83% of U.S. marketers leveraging influencer partnerships last year, the BBB National Programs’ National Advertising Division (NAD) has seen a sharp increase […]
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Corporate Social Responsibility
PR Roundup: Nuzzi and Vanity Fair Split, Instagram’s Carversations and the Social Media Word of 2025
This week’s PR Roundup looks at how Vanity Fair and journalist Olivia Nuzzi decided to part ways after a public scandal, how Instagram is promoting its Teen Accounts through conversations with Usher and his kids, and what was the word of the year on social media in 2025?
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Branding/Marketing
Oshikatsu: How J-Pop and K-Pop Singers Can Help Fuel Your PR
How can PR specialists harness the cultural phenomenon of K-Pop oshikatsu in their own work?
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Social Media & SEO
TikTok and AI Engagement Lift the Fastest Growing Brands in 2025
Morning Consult’s Fastest Growing Brands report sparks conversation in the communications and marketing industries. The findings point to major shifts in how consumers discover, trust and engage with brands.
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Crisis Management
PR Roundup: Cheese Recall, Black Friday Frenzy and a Holiday PSA That Hits Home
This week’s PR Roundup examines how a nationwide shredded-cheese recall put brand trust and transparency to the test, Black Friday chatter revealing just how quickly attention spikes—and disappears—in today’s media ecosystem, and Meals on Wheels delivering one of the season’s most resonant Giving Tuesday messages.
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Shopper/Retail
Cyber Monday Takes the Cake for Biggest Online Shopping Day
U.S. consumers spend $14.25 billion online on Cyber Monday, a 7.1% year-over-year increase. Online Black Friday sales surge 9.1%.
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Influencer Marketing
Nate’s Honey Leans Into Lipton Tea Collab, Targeting Runners and Social Listening
While sales of honey grew nearly 6% over the past year, lack of awareness of its versatility and wellness benefits is preventing even more growth, according to Nate’s Honey’s top marketer. So it turned to collabs to get the word out.
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Crisis Management
GEO, Citations and Trust: Five Takeaways for Communicators from Muck Rack’s Generative Pulse Summit
Muck Rack’s Generative Pulse Summit opened on the heels of its Dec. 2025 “What is AI Reading?” Report release, which showed just how much AI search engines and GEO rely on journalism and other forms of earned media to shape their answers.
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