Sampling
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B-to-C Events
For the Fans: McDonald’s ‘KPop Demon Hunters’ Meal Rivalry Comes to Life at an L.A. Event
No one knew the fandom around “KPop Demon Hunters” was going to explode, but the love for the most-streamed movie of 2025 just continues to go up, up, up. And McDonald’s joined the conversation with its latest meal collab, designed as a “Battle for the Fans.” At the end of March, McDonald’s teamed up with […]
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B-to-C Events
The Brief: Jargon Bars and Il Fresco di Peroni
This week’s hot takes on hot topics in experiential marketing cover Jargon Bars, smartphone-themed fashion shows and Il Fresco di Peroni.
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Shopper/Retail
Sampling Grows Retail Sales at Awake Chocolate
CEO and co-founder at caffeinated chocolate brand Awake shares how the brand changed marketing tactics once it focused growing sales in retail stores.
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B-to-C Events
Stagecoach 2026: 11 Brand Activations that Fused Western Glam with Hydrating Oases
This year’s edition of the Stagecoach Music Festival brought the biggest names in country music to Indio, CA, including headliners Cody Johnson, Lainey Wilson and Post Malone, with a few surprises (hello, Pitbull!) over the April 24-26 weekend. And while temperatures weren’t scorching as in years past, high winds came out in full force, causing […]
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B-to-C Events
The Brief: ‘Pouroscope’ Stations and Billboard Bars
This week’s hot topics in experiential marketing cover billboard bars, “Pouroscope” Stations and Sensoria: The Black Currant Experience.
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B-to-C Events
How Verde Farms Leveraged its First Pop-up and Influencer Dinner to Educate Consumers
For its first consumer activation, Verde Farms took a big swing, hosting not only a sampling pop-up, but also a five-course VIP dinner for media and influencers—all on the same day. And the two-part event on April 2 paid off, reaching 7,700 Nashville locals and tourists, as well as thousands of social media users. First, […]
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B-to-C Events
The Brief: Skinsurance Offices and ‘Shrinking’ Mazes
This week’s hot takes on hot topics in experiential marketing cover Skinsurance Offices, The Impossible T and “Shrinking” mazes.
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B-to-C Events
The Brief: Food Courts and ‘X-Files’ Extravaganzas
This week’s hot takes on hot topics in experiential marketing cover Chili’s food court, dog-friendly deli shops and “X-Files” fan extravaganzas.
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B-to-B Events
The Brief: Mulch Mobiles and T-Rex Leather
This week’s hot takes on hot topics in experiential marketing cover Lowe’s Mulch Mobile, ship resurrections and lab-grown T-Rex Leather.
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B-to-C Events
The Brief: Garden Parties and Beauty Multiverses
This week’s hot takes on hot topics in experiential marketing cover Pink Ben, haircare torture tests and the beauty multiverse at SEPHORiA 2026.
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