Sampling
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B-to-C Events
From Pancakes to Karaoke, Nine Activations that Struck a Chord at Lollapalooza 2025
Lollapalooza annually takes place during peak music festival season, with this year’s four-day passes selling out in under an hour back in March, once again proving the event to be a huge draw for music lovers. About 115,000 people attended each day of the festival from July 31 to Aug. 3, organizers confirmed, saying that […]
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B-to-C Events
The Brief: Soda-Powered Car Washes and Financial Speed Dates
This week’s hot takes on hot topics in experiential marketing cover Evolution Fresh’s Soda-Powered Car Wash, Chime’s speed-dating pop-up, ESPN’s E train takeover, an in-store Nike x Milk Makeup activation and AARP New York’s Social Security celebration.
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B-to-C Events
So Delicious Talks Multisensory Sampling in a Giant Pint at Lollapalooza
A little mystery and the promise of a sweet treat drew Lollapalooza festivalgoers into a nondescript, oversized frozen dessert pint. A minimalist design on the exterior of the black box that included just “The Pint of No Return” messaging and So Delicious Dairy Free’s logo didn’t give a hint of the colorful, multisensory adventure that […]
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B-to-C Events
Executive Q&A: Celsius’ CMO Talks Infusing Energy into the 2025 MLS All-Star Game
Celsius scored some major wins during the 2025 MLS All-Star Week. Building on its first-time presence last year, the Official Energy Drink of MLS arrived in Austin, TX, ready to hype up soccer fans for the All-Star Game on July 23. Celsius incorporated its new Live. Fit. Go. campaign, the largest marketing initiative in the […]
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B-to-C Events
Experiential Trend of the Week: Diner Digs
They’re low-key, open long hours, and retro as heck, and as brands have figured out, they’re offering a full menu of engagement opportunities that invite audiences to grab a booth and settle in. Yes, we’re talking diners, and all the ways brands are harnessing the aesthetic. Diner experiences caught the attention of the editors of […]
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B-to-C Events
The Brief: Cheesesteak Races and ‘ColdplayGate’
This week’s hot takes on hot topics in experiential marketing cover Cheesesteak Races, puppy lounges and how brands responded to “ColdplayGate.”
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B-to-C Events
The Brief: Floating Pigeons and Tea Breaks
This week’s hot takes on hot topics in experiential marketing cover floating pigeons, Tea Breaks and Keep It Canadian Fridges.
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B-to-C Events
Q&A: Sonic’s CMO Talks Tapping into the X Games Fanbase and Standing out as a Sponsor
Popping up a larger-than-life Sonic cup in the middle of a skate park at X Games Ventura 2024 was pretty memorable for a first-time sponsorship, so when the brand returned this summer as presenting partner of X Games Salt Lake City 2025, June 27-29, it arrived with a few upgrades. Of course, the fully branded […]
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B-to-C Events
At the Hot Fellas Bakery, HBO Max Treats ‘And Just Like That…’ Fans to an In-world Experience
“Hot bread, hotter guys?” Sign us up. HBO Max brought to life the cheeky Hot Fellas Bakery from “And Just Like That…” with an activation in New York City’s East Village from June 14-15. In the “Sex and the City” sequel series, character Anthony Marentino launches Hot Fellas as a bread delivery service staffed by […]
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B-to-C Events
The Brief: BagMobiles and ‘Komboomcha Boxes’
This week’s hot takes on hot topics in experiential marketing cover BagMobiles, floating activations and Komboomcha Boxes.
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