Mobile Archives - Page 5 of 22

Chief Marketer 2012 Mobile Marketing Survey: Mobile Goes With Everything

More than half (51%) of the marketers polled for the CM 2012 Mobile Marketing Survey said they will use the channel to link mobile prospects to other platforms. But just as many say they will run campaigns that exist entirely on the mobile device, reflecting the fact that mobile is where customers live, linger and don’t always leave.

Mobile

Lack of Staff, Strategy, Top Obstacles to Mobile Marketing

Mobile marketing continues to gain strength, but a lack of resources and a well thought out strategy are holding businesses back from executing the programs, according to a new survey from StrongMail.

Mobile

Avengers Assemble at Walmart—Well, Most of Them

Walmart’s mobile campaign with “The Avengers” is fun, but like the schemes of the foes the superheroes face, flawed in its execution.

Mobile

Peapod Tries On Tesco’s Mcommerce Approach

Online grocer Peapod is taking a successful marketing play from South Korea and giving it a Big Shoulders spin by letting Chicago subway riders shop for groceries via bar-code scans. But infrastructure differences may keep this pilot from taking off as it has in Seoul.

Mobile

FCC, Lawsuits Shape How Marketers Must Handle SMS Opt-ins

Recent actions by both the FCC and the Federal courts underline that marketers need to follow best permission and mailing practices in text-message campaigns– or face lawsuits and stiff penalties.

Mobile

Citi Targets Tablet Banking App to Kindle Fire

Marketers not willing to write off the Android tablet audience are faced with a problem: Which Android device to create those apps for? In March Citibank answered that question by placing its first official Android bet on the Kindle Fire, the tablet launched last September by Amazon.

Mobile