Mobile Archives - Page 4 of 79

Rather than just bugging them for donations,
Arizona State is using a loyalty app to connect with alumni.

While still a new frontier, influencer marketing has quickly become an big
part of a hypercasual game marketer’s acquisition strategy.

The 10-minute Jack Daniel’s AR journey gives users an engaging
experience rich with stories and visuals.

Michael David Winery launched a face filter app, which allows users to
become their favorite characters from the Freakshow wine brand.

7-Eleven is collaborating with the NCAA and BodyArmor on a March Madness
AR game where customers can play their own three point challenge.

Instagram Checkout is the latest digital shopping service in
the battle for eyeballs and dollars.

To make a splash, Chipolte is partnering with Venmo for the giveaway to post
surprise deposits directly into loyalty members’ accounts.

Social

Welcome to the world of digital window shopping, where social media
strategies are the real disruption to traditional retail marketing.

Mobile

Live from MWC, here are four mobile marketing trends CMOs
should watch to prepare for the next decade of business.

Hilfiger is engaging Upfold’s 16 million users to join the fun
by overlaying imagery and copy to its Instagram Stories.