B-to-C Events
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B-to-B Events
Watch: January 2026 Experiential News Commentary
From a Netflix Zoltar to an FX beauty lab to a Dogfish Head time bank, we weigh in on this month’s experiential news.
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Shopper/Retail
CMO at Beyond Yoga Taps into ‘In Real Life’ Marketing
Beyond Yoga, a Levi’s-acquired fitness apparel brand, now operates 14 stores with plans to expand in 2026. CMO Katie Babineau shares the retailer’s hyperlocal approach to marketing a store opening and other initiatives.
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B-to-C Events
‘Quitters Welcome’: NEFT Vodka Flips the Script on Fitness Resolutions with The Gym Pop-up
Dry January isn’t for everyone, and by now, gym attendance is waning. But NEFT Vodka is saying it’s OK if you dropped your New Year’s resolution early.
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B-to-C Events
The Last (Sun)Dance: How Sponsors Closed Out the Festival’s Final Year in Park City
After 45 years in Park City, the Sundance Film Festival’s run in Utah reached its final cut. From Jan. 22 to Feb. 1, the Sundance Film Institute, industry insiders, fans and many of the sponsors that have evolved with the event over the years bid farewell to snowy Main Street. The festival will permanently move […]
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B-to-C Events
The Brief: Keg Cities and Social Experiments
This week’s hot takes on hot topics in experiential marketing cover the City of Kegs, fortune-telling seals and beer-themed social experiments.
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B-to-C Events
2026 Events & Award Deadlines
Upcoming Events: May Experiential Marketing Summit May 18-20, 2026 | MGM Grand, Las Vegas November Top Women Network SummitNovember 12, 2026 Awards Deadlines: March Event Marketer Ex Awards Entry Deadline: March 13, 2026 September IGNITE Awards Entry Deadline: September 11, 2026 October Event Marketer Experience Design Awards Entry Deadline: October 16, 2026
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B-to-B Events
Experiential Marketing Trend of the Week: Push Buttons
Despite the rise of touch screens and other sophisticated gaze and gesture technologies, experiential brands this year are choosing analog-style mechanisms for their activations. Think: Push buttons and turn dials that feel purposeful, participatory and nostalgic. But let’s push pause for a moment, and look back at one place where the trend bubbled up. Reddit’s […]
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B-to-C Events
Inside the First-Ever ‘X Games Aspen Driven by Jeep’ Title Sponsorship
Don’t call it a comeback. But after a two-year lull, Jeep returned to the Winter X Games last week with some extra swagger as the action-sports competition’s first-ever title sponsor. And the timing was just right. Between the property entering a new chapter, and the brand marking its 85th anniversary this year, the debut of […]
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B-to-C Events
PNC Leans into the Hockey Flow Trend with a Barbershop Pop-up in Dallas
The NHL season is in full swing, and while HBO Max’s “Heated Rivalry” series (IYKYK) is giving hockey a major pop-culture boost, PNC Bank got ahead of the game by activating its official partnership with the Dallas Stars in an unconventional way, particularly for the brand and the banking industry. Enter: Hockey hair. Hockey hair […]
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B-to-B Events
The Brief: Scent Labs and Hotdog Races
This week’s hot takes on hot topics in experiential marketing cover scent labs, Pinterest Platz and hotdog races.
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