AI
-
Conversations
Discover’s SVP of Card Acquisition Marketing on Generative Search, Data Privacy and Advertising
A conversation with Matt Lattman, SVP of Card Acquisition Marketing at Discover, about the brand’s approach to generative search, marketing in a regulated industry, channels that work well for the brand and the evolution of data privacy in advertising.
-
AI
Retail Marketing Trends From Shoptalk: AI, Retail Media, Agility
Takeaways from the Shoptalk conference content include: AI is a must have; CMOs need to prioritize retail media; and an agile organization is required to pivot quickly.
-
Marketers on Fire
Marketers on Fire: American Eagle CMO on Kendrick Lamar, Halloween in June and AI Marketing Tools
Craig Brommers, CMO at American Eagle, shares how the brand capitalized on the Super Bowl halftime show when Kendrick Lamar wore flare jeans, plus more marketing insights.
-
AI
Why 2025 Will Unlock Audiobooks, In-Car Ads, and AI as the Next Big Audio Opportunities
After leading A Million Ads (AMA) to a 60% revenue growth as chief revenue officer, Paul Kelly was promoted to CEO on December 10, 2024. In this Q&A, Kelly dives into some of the biggest trends shaping the industry, including the rapid expansion of in-car personalized ads, the opportunity for audiobook ads, and more.
From
-
ROI | Metrics
Measuring ROI for Generative AI Lags Behind AI Adoption
Though 63% of marketers use AI, only 49% are measuring the return on their investments, according to AI platform Jasper’s survey of 503 marketing leaders.
-
AI
A Peek Behind The Curtain At Perplexity’s Nascent But Growing Ads Business
Around 15 years ago, Taz Patel was slinging pop-under ads at Interclick before it was acquired by Yahoo. Now he’s head of advertising at Perplexity, the generative AI startup – valued at $9 billion – that’s angling to disrupt the search engine market and drink Google’s milkshake. It’s a very different vibe. “The thesis is […]
From
-
AI
The Data Trap: Numbers Alone Can’t Inform Meaningful Marketing
Traditional data is backward-looking, analyzing content performance only after it has been tested against an algorithm, making it an inadequate tool for anticipating trends. Quantitative data highlights past behaviors, while qualitative insights help marketers understand the motivations behind them.
From
-
AI
Writing for People and Machines: AI-Era Content Strategies for Marketers
Today’s search landscape isn’t just about optimizing for human readers—it’s about ensuring content is machine-readable, AI-indexable and structured for both people and AI.
-
AI
Scope3 Announces New AI Products To Reduce Ad Tech’s Growing Carbon Emissions Levels
Increased AI usage carries with it some serious environmental implications. But the team at Scope3 believes that selective, strategic use of AI upfront can reduce emissions down the line, especially when it comes to notoriously inefficient sectors like ad tech.
From
-
Data & Analytics
Creating a ‘CMO Command Center’ to Navigate a Year of Flux
The CMO Council’s inaugural Marketing Vitality Index has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of flux.
