Agencies
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Events
Listen Up: Five Audio-Centric Experiences From FX, Valspar, Mercedes-Benz
How five brands stimulated attendees’ senses to create more compelling and memorable experiences.
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Data & Analytics
CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws
How marketers can prepare for future statutes without starting the compliance process from scratch.
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Acquisition
Brands on Fire: A Chat With Boardroom CMO Sarah Flynn
We spoke with Flynn about Boardroom’s growth strategy, its three-tiered target audience, experiential marketing plays and next steps for the brand moving forward.
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Data Driven ROI
How The New York Times’ Data Strategy Enables a Full View of the Customer Journey
How The Times’ data strategy supports a view of the customer journey from end to end.
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Data & Analytics
First-Party, Second-Party and Third-Party Data Defined
An explainer on first-party, second-party and third-party data.
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Engagement
Building Successful Brand Partnerships: Three Considerations for Marketers
Highly-curated brand partnerships are an attractive option that won’t explode the budget.
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Data Driven ROI
How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers
P&G’s strategy for reaching multicultural audiences–and how it’s boosting inventory industry-wide.
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Engagement
Pizza Hut Activates an IRL ‘Struggle Bus’ Tour for NCAA Men’s Basketball Fans
How the IRL pop culture meme helped Pizza Hut cruise to success.
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Data & Analytics
Brands on Fire: Sperry Footwear Chief Marketing Officer Elizabeth Drori on Building Brand Purpose
A conversation with Sperry’s CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.
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Engagement
Seven Brands Present Insights on Contingency Planning in Event Marketing
Tips and insights on preparing and pivoting experiences, offered up by marketers leading teams at the likes of Dell, Sleep Number and HBO Max and more.
