Agencies
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Agencies
My Coke Rewards Turns to Content Marketing
Coca-Cola is bringing its My Coke Rewards program into the modern era using content marketing via social and mobile as opposed to transactional rewards.
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Agencies
Fareportal’s In-House Marketing Tech
Chief Marketer talked with Fareportal senior vice president, online marketing Brijen Rajput about why his company used its resources and technical know-how to build custom proprietary marketing tech solutions, and how his team is leveraging them each day.
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Agencies
Don’t Spoil Secrets with Retargeting: 5 Tips
These days, through ever-expanding technology, marketers have access to a menagerie of data and tools to advertise to their customers. As consumers use the web, they can leave digital footprints from site to site for marketers to follow. Marketers have embraced programs such as retargeting that capitalize on these footprints, but should realize that customer […]
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Agencies
Tag Management: What’s Next and Why it Matters
Tracking tags connect actions by users on the client website with the media delivery or analytics system and can deliver numerous benefits.
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Agencies
Storytelling Critical to Viral Video Share
Learn the top sites for viral video sharing and where the growth is coming from. Entertainment, great storytelling and education are key factors sharing.
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Agencies
DQ’s Marketing to “Fans,” Not “Customers,” Pays Off
As Dairy Queen’s sales slipped away, it began marketing using a key insight: that its customers were fans. Fandom ensued and turned the business around.
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Agencies
7 Best Practices for Creating App Marketing Campaigns
Captivating app marketing campaigns are built on a foundation of information—both off and online data that details app users’ habits, preference and desires.
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Agencies
Wells Fargo’s Total Market Approach Journey
Wells Fargo has shifted its marketing strategy to a Total Market Approach. CMO Jamie Moldafsky takes us on the journey.
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Agencies
Super Bowl Round-Up: Nationwide Provokes, McDonald’s Big Giveaway
Chief Marketer sorts through which marketing campaigns won big and which struck out during a game broadcast that averaged 114.4 million viewers, making it the most-watched program in TV history.
