Agencies
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Agencies
Chocolate Milk as Sports Recovery Drink? Yes says MilkPEP
A campaign from MilkPEP is pushing chocolate milk as a sports recovery drink with help from Apolo Ohno and other elite athletes.
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Agencies
For Bud Light, “No” Means a Damaged Brand
The Bud Light “Up for Whatever” campaign came under attack after a thoughtless scroll was added to the bottle’s labels.
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Agencies
Marketers Spending 30% of Budgets on Visual Assets
Creating, producing and publishing visual assets like social media posts and websites is attracting budget money and challenges.
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Agencies
B2B Digital Spending Continues to Rise: Outsell
B2B digital marketing spending will increase 7.6% to almost $77 billion in 2015, according to Outsell’s 2015 Advertising and Marketing Study.
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Agencies
Take Advantage of Billing Statements for Customer Engagement
If you’re leading an omnichannel marketing campaign and haven’t talked to the person running your mail operation in a while, now may be the time.
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Agencies
Loyalty Programs Forecast: Sunny, But Clouds on the Horizon
U.S. consumers participate in billions of loyalty programs, but they are not as active in these programs as they used to be. Here’s what you need to know.
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Agencies
Client/Agency Views of RFP Briefing Process: ANA Study
A Association of National Advertisers survey uncovers views of how both agencies and clients think about the RFP briefing process.
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Agencies
Marketing Technologists Defined
SapientNitro recently released a study of marketing technologists’ skills, career paths, attitudes and behaviors, and the results shed some light on this new group of marketing tech specialists.
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Agencies
Q&A With Progress Software CMO Melissa Puls
Chief Marketer sat down with Progress Software CMO Melissa Puls to talk about the challenges of team realignment, integrating new acquisitions from a marketing standpoint, bringing digital experience marketing to the forefront and technology’s role in her department.
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Agencies
Chief Marketer Listline April 27
Lists featured this week include Christian Reader and DiabeticNewsToday.com.
