Agencies
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Agencies
Database Tech & Facebook Custom Audiences
Customer database technologies are coming together with the power of Facebook Custom Audiences allow marketers to take first party data and match to people on the social network, providing them with more personalized ways to connect with consumers.
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Agencies
B2B Marketers Not Yet Mature Digitally: Report
A mere six percent of B2B marketers are truly masters of their digital domain, according to a new report.
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Agencies
Clorox + The Bachelorette Bleachable Moments
This season of The Bachelorette has offered a number of Clorox Bleachable Moments that the brand is sponsoring through blooper videos.
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Agencies
5 Tips to Get Teens Attention
It’s not a simple task marketing to teens. Here’s are 5 tips that will get you into teen’s marketing sphere.
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Agencies
Marketing Hall of Fame Names Patagonia, Nike, Others
Four outstanding marketers were named to the 2015 Marketing Hall of Fame. We learn their journeys and the four share lots of lessons.
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Agencies
3 Tips for Marketing to College Students
With an estimated $417 billion in spending power, college students represent one of the most valuable market segments for many brands.
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Agencies
Customer Segmentation Isn’t as Important as You Think
Marketers often focus on customer segmentation at the expense of other factors such as experience and execution.
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Agencies
Consider Individualization Rather Than Personalization
A recent study revealed 4 out of 5 consumers feel brands don’t know them as an individual—but almost 90% of marketers agree personalization is critical .
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Agencies
Strong Brand Story Drives Daimler Trucks Marketing Campaign
In today’s challenging economic climate, truck owners are interested in the total cost of truck ownership, not just singular elements like mileage.
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Agencies
Chief Marketer Listline May 26
Lists featured this week include Yoga Journal – Teachers Plus and UpBra.
