Agencies
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Agencies
Should Impressions Really Be the Currency of Marketing?
The real currency of marketing has nothing to do with impressions and commercials and has everything to do with word of mouth.
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Agencies
Plum Organics Launches #ParentingUnfiltered
Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots.
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Acquisition
Maximizing Media Spend Along the Customer Journey
In an age of immediate access and increasingly complex buying processes, it’s never more important to maximize your media spend: 5 Actionable Tips
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Agencies
Why Personalization Tops Targeting Every Time
Using targeting alone is a missed opportunity when it comes to engaging with users–personalization is the key to connecting with the right audience at the right time.
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Agencies
5 Lessons from Taylor Swift’s Marketing Magic
Taking a page from Taylor Swift, here’s 5 marketing lessons you can apply to your own brand and solid takeaways to go with each one.
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Agencies
The Cannes Lions’ Grand Prix Winners
If you weren’t lucky enough to make it to the Cannes Lions International Festival of Creativity, this will give you a small peek into some of the best work presented there.
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Agencies
Marriott Tests Unique Concepts to Appeal to Millennials
Millennials have their own ideas of travel accommodations. Marriott has some insights and is testing unique concepts to attract this market segment.
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Agencies
Writing a Brand Case Study? Do This, Don’t Do That!
A brand case study is an important tool to show off your hard work. This inforgraphic showing do’s and don’ts will help you get it right.
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Agencies
Delta Faucet Breaks “Most People Showering at Once” World Record
An event staged by rEvolution for Delta Faucets set a Guinness World Record for the most people showing at one time.
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Agencies
5 Location-based Marketing Experiments to Test
Here are 5 ways to experiment with and use location-based marketing to enhance your campaigns and boost ROI.
