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Engaging Customers With Data Intelligence: Webinar
Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.
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Chief Marketer Listline Sept. 15
Lists featured this week include Girls’ World and Midstream Business.
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Push Messages Aren’t Spam—How to Get it Right
With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement.
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Jim Beam Apple Tries Snapchat to Reach Millennials
Jim Beam has set its sites on using the messaging app Snapchat this fall to promote Jim Beam Apple.
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China Bans the Use of “Best” in Marketing Materials
China has banned marketers from saying they are the “best” or using other superlatives marking a major revision to the country’s advertising guidelines.
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6 Hard & Soft Skills to Look for When Hiring Marketing Talent
This article outlines six hard and six soft skills to look for when hiring marketing talent.
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Four Steps for Better Content Marketing
Planning and generating content that converts leads into customers is no easy feat, even for the most seasoned marketers.
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What Marketers Should Know About International Promotions
If brands want to take their promotions international, they must consider the differing sweepstakes and contest regulations across the globe.
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Cleese and Offerman See the Funny Side of Content Marketing
It’s never a good thing to take yourself too seriously. Content Marketing World made sure that attendees had a chance to laugh, with keynotes by John Cleese and Nick Offerman.
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Data Helps Kraft Cook Up a Segmented Content Strategy
Kraft Foods was doing content marketing before content marketing was cool—heck, they were doing it before anyone even knew what was content marketing.
