Agencies
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Agencies
Analytics are Key to Creating Marketing Apps People Love
Today, savvy app marketers need to engage their users with segmented, targeted marketing campaigns in order to reach the right customers at the right time.
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Agencies
Building Brand Advocacy Through Marketing Technology Solutions
Here are three benefits to leveraging marketing technology at an event, as well as ways you can turn those wins into ongoing advocacy.
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Agencies
7,000 Essay Contest Entries, One Maine Inn and Plenty of Headaches
Turns out, an essay contest isn’t just for marketers. The owner of an inn in Maine ran just such a contest to sell her inn but not without headaches.
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Agencies
Why You Need to Embrace Dynamic Creative
The industry needs to open its arms to dynamic creative innovation – especially to maximize advertising budgets.
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Agencies
Calvin Klein Still Thrives on Sexy: CMO
Melisa Goldie, CMO, Calvin Klein, on why and how after all these years—and many controversies—sexy still works for the brand.
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Agencies
Airbnb Disrupts the Travel Industry and Marketing Norms
Jonathan Mildenhall, Airbnb’s CMO, on how the brand grew from 3 beds to 1 million homes in just seven years.
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Agencies
5 Ways Marketing Automation Drives Lead Generation
Here’s five tips for using marketing automation to maximize your lead generation efforts.
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Agencies
10 People to Surround Yourself With: CMO.com
CMO.com just came up with a list of the 10 best thought leaders that we can all follow and watch to see what they find important.
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Agencies
Jeff Charney, Progressive CMO: You Better Out-Create
Jeff Charney, CMO at Progressive Casualty Insurance on Flo, how to be disruptive and his seven recommendations to drive change.
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Agencies
Why Buyer Personas are the Core of Content Marketing
When we think about the buyer’s journey or building customer experiences that delight our prospects, the foundation for marketing needs to be around the “who.”
