Agencies
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Agencies
Top 4 Marketing Tactics to Drive Millennial Sales
As a new year commences, marketers are increasingly turning their attention to Millennials who now wield unprecedented buying power.
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Agencies
Planning a Brand Event? 6 Ways to Hit a Home Run
Steve Olenski at Forbes.com lays out six tips to get your brand event up and running smoothly with plenty of attendees.
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Agencies
Chick-fil-A Steps on the Social Media Gas Pedal
Kristen Hunter, Chick-fil-A’s head of social and digital marketing, weighs in on how the brand is speeding up its social media marketing.
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Agencies
3 New Job Titles for the 2016 Digital Marketing Team
As social media and technologies change at breakneck speed so too do the talent needs of the digital marketing department. Here are 3 new roles to consider.
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Agencies
A New Website Won’t Fix Your Brand: 3 Common Mistakes
Although digital and brand are permanently joined at the hip, mending your website woes won’t solve all your problems.
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Agencies
Chief Marketer Listline Jan. 12
Lists features this week include Defenders of Wildlife and Modern Farmer.
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Agencies
Why Second Party Data is About to Have its Moment
Once considered only an aspirational concept, second-party data has moved past the abstract and into the mainstream.
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Agencies
3 Questions To Bring an Interactive Campaign to Life
There are three key questions marketers need to ask themselves when crafting an interactive campaign, especially at the speed of light now required.
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Agencies
Wrong Map Gets Coke in Trouble in Russia
Coca-Cola finds itself on the defense after a map of Russia that included Crimea was posted on the social site VKontakte.
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Agencies
Snickers Tests Mood Targeting
Snickers is moving into a new era of marketing: using mood targeting to determine people’s preferences for a chocolate snack.
