Agencies
-
Agencies
American Express Replaces Ads with Content on NBC Shows
NBC Universal is replacing advertising on some of its shows this week with content marketing paid for by American Express.
-
Agencies
3 Tools for Cross Channel Attribution
Cross channel attribution is a sticky wicket to solve and designing a universal indicator across all screens is complicated. Here are 3 tools to help out.
-
Agencies
Q&A: The Roadblocks to B2B Conversion
Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on challenges facing marketers when it comes to engaging leads and B2B conversion.
-
Agencies
The (Pepsi) Emoji Generation
Pepsi has designed hundreds of emojis that appear on its bottles and cans of soda as a marketing ploy to encourage purchase and viral share.
-
Agencies
Heineken CMO Puts Energy into Digital to Reach Millennials
Nuno Teles, CMO of Heineken USA, on what the brand is doing to move from traditional advertising to digital to reach Millennials.
-
Agencies
Great Wolf Lodge Uses Storytelling, Not Sales
Great Wolf Lodge is testing storytelling as a marketing tactic, to see if an emotional connection with consumers coverts to sales.
-
Agencies
Do Consumers Think Your Brand is Really Relevant?
Recent research from C Space showed companies that genuinely understand and connect with customers outperform their competitors.
-
Agencies
The Power of Email Marketing For Building Relationships
Consumers may be addicted to social media but that doesn’t make it the best relationship building channel. Consider the power of email marketing.
-
Agencies
Home Away Uses Awkward, Gross Moments to Fend Off Competition
Home Away’s new campaign, “It’s Your Vacation, Why Share it,” takes aim at rival Airbnb. Mariano Dima, CMO at Home Away, comments on the campaign.
-
Agencies
Wendy’s CMO Kurt Kane on its “Deliciously Different” Campaign
Wendy’s CMO Kurt Kane on the strategy behind “Deliciously Different,” whether the “freshness” message will resonate and the creative used to make the point.
