Agencies
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Agencies
Adobe Debuts Cross-Device Co-op
The Adobe Marketing Cloud Device Co-op debuted this week, which could link up to 1.2 million consumer devices worldwide.
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Agencies
Location-Based Marketing Now a Must Do: Forbes Study
A new report from by Forbes Insights and xAd finds that location-based marketing is strategy that must take priority.
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Agencies
8 Brand Partnerships to Steal Ideas From
From Benjamin Moore to The Gap to Dr Pepper, here are eight killer brand partnerships among thousands in the marketplace as examples of brilliant marketing.
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Agencies
Google Exec on 4 Best Practices for Content Marketing
Seth Barron, head of creative business partnerships at Google|YouTube ZOO, on best practices for content marketing.
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Agencies
Is an Affiliate Program Right for You?
If managed properly, an affiliate marketing program can account for 5 to 15 percent of your brand’s online revenue
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Agencies
Building ROI with Original Video Content
With the myriad of content choices and outlets now available to widespread audiences, a chief differentiator for publishers going forward will be the delivery of original, exclusive video content across their platforms.
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Agencies
User Retention and Engagement is Key For Mobile Apps
Users are up to their necks in mobile apps, and many are deleted quickly. How can you increase engagement and retention?
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Agencies
Taking Ownership of the Customer Journey to Improve B2B Sales
Many B2B firms struggle with today’s content-heavy sales process. Only 27% of the leads marketers send to sales teams are qualified; 79% don’t convert.
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Agencies
Ram Krishnan, Frito-Lay CMO, on Tech, Data and Chip Flavors
Frito-Lay CMO Ram Krishnan is a data-geek at heart. He talks about the enormous roles data and technology play in marketing.
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Agencies
Loyalty Marketing: Where it is & Where to Go from Here
The state of loyalty marketing indicates there’s plenty of work to be done. Here’s a run down to reinvent the customer experience.
