Agencies
-
Agencies
As a Marketer, Do you get Introduced as a Publicist?
Laura Mintz is a marketer but is often introduced as a publicist and she really does not like that. To that end, she has written this article explaining the difference.
-
Agencies
Almost Half of Millennials Are Blocking Ads: Survey
It is clear that Millennials do not like advertising and now a new survey has found that many in this group use ad blockers on at least one device.
-
Agencies
Fritos On-Pack Code Offers Garth Brooks Download
Fritos and Garth Brooks offer exclusive deal through on-pack code.
-
Agencies
Avon #BeautyBoss Campaign Targets Millennials
Avon is refreshing its image with a new campaign, #BeautyBoss, to attract entrepreneurial Millennials.
-
Agencies
GE, Adobe Share Wisdom of Snapchat Strategies
Marketers from GE, Adobe and CMA talked with CMO.com about Snapchat strategies and what they’ve learned along the way.
-
Agencies
Ronald McDonald in Hiding as Creepy Clowns Scare Kids
Ronald McDonald is in hiding after frightening looking clowns began terrorizing kids across the country.
-
Agencies
Automation Helps Vodafone Manage ROI Globally
Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone.
-
Agencies
Cielo’s Go-to-Market Strategy Promotes Sales Marketing Synergy
A go-to-market strategy has helped the marketing team at global recruitment outsourcing firm Cielo take a more significant role in generating revenue for the organization.
-
Agencies
Getting Smarter about Marketing Video Analytics
Many businesses are unknowingly looking at marketing video through legacy lenses—and conflating metrics, KPIs and ROI as a result.
-
Agencies
DD Perks Teams Dunkin’ Donuts and New England Patriots
Connecting football fans with the DD Perks loyalty program has benefitted both Dunkin’ Donuts and the New England Patriots.