Agencies
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Agencies
PowerBar’s Gutsy Deal with Ryan Lochte
Nick Stiritz, senior brand manager PowerBar, takes us behind the scenes of the “Clean Start” campaign and the challenges working with Ryan Lochte.
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Agencies
Modern Marketing Health Check: Creating Business Alignment
Business alignment is critical. Creating customer experiences that work across multiple channels and devices means touching a lot of boxes on the org chart – including many marketing might not own.
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Agencies
Data Lessons from Brooks Running, IGN and MVMT
Here are three lessons learned from MVMT, IGN and Brooks Running about data experimentation.
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Agencies
4 Ways to Adapt to the Evolution of Marketing Automation
For marketing automation to be effective, marketers must deliver more personalized experiences at scale, driven by efficiency and data.
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Agencies
In Stores, Retailers Get Personal to Fight E-Commerce
As brick-n-mortar retailers fight e-commerce sprawl, personalized in-store customer experiences are putting shoppers in the mood to buy. Here are eight tips:
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Agencies
Heineken USA CMO on Dos Equis “Most Interesting” College Football Playoff Deal
Heineken USA CMO, Nuno Teles, discusses the strategy behind the College Football Playoff deal and its striking success in year one.
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Agencies
In a Nod to Millennials, Head & Shoulders Bottles Made from Beach Plastic
More often, consumers, in particular Millennials, make purchases based on the brand’s corporate social responsibilities.
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Agencies
Agency Trust Hurt by Millennial Job-Hoppers
Millennials are job-hoppers; always on the lookout for the next big gig. However, there are some fixes to this problem. Here’s what you need to know.
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Agencies
Spicer’s Tweets Give Dippin’ Dots Major Marketing Opportunity
Old tweets by President Trump’s spokesperson Sean Spicer about Dippin’ Dots have handed the brand a sweet marketing opportunity.
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Agencies
Hilton, Prudential, Xerox, Nestlé Waters Discuss Martech Challenges
Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.
