Agencies
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Agencies
Keep Pace With What Customers Want Now: Forrester
Marketers need to be in touch with what customers want now—you can’t be too far behind, but you can’t be too far ahead either.
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Agencies
How Wish.com Goes Global in Mobile
Connecting on a global level in mobile means having empathy for your international users’ needs.
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Agencies
Keurig, Wayfair & Ashley Stewart Get Personal
Customers have a lot of options online when it comes to shopping. Making a personal connection is one way to differentiate your site and make it a repeat destination.
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Agencies
Hiscox Continues Focus on the Positive with “I’mpossible”
Marketing in the insurance space tends to highlight the negative, but Hiscox looks at the upside to taking risks in its new “I’m Possible campaign.
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Agencies
The Listening Game for Content in B2B Marketing
Today, B2B marketing content needs to be created based on what shoppers want, not what management dictates.
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Agencies
West Elm: Come for the Shopping, Stay for the Night?
In a move to extend its brand, furniture retailer West Elm is planning to open boutique hotels in five cities.
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Agencies
Marketers’ Most Wanted: LGBT
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, the LGBT community.
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Agencies
PURLs Engage Nationwide and Yodle Direct Mail Recipients
Everyone is the star of their own movie, and personalized URLs (PURLs) are one way to put direct mail prospects’ names in lights.
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Agencies
King’s Hawaiian Shuns Agencies; Lifts Sales Big Time
Erick Dickens joined King’s Hawaiian with a tough task, grow the brand, build a marketing team and don’t expect much of a budget, yet he prevailed.
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Agencies
Brawny Man, Cast Off in Favor of Strong Women
Brawny’s #StrengthHasNoGender campaign spotlights four “strong and resilient” women as the centerpiece of an integrated campaign—with some new updates.
