Agencies
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Agencies
How Web Design Can Influence Conversion
Good web design can help increase your conversion rate and engagement with your content, funneling leads down your marketing funnel towards a sale.
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Agencies
Want to Win More Customers? Do Less.
Here are some important lessons on how leading brands are growing through a strategy of brand simplicity.
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Agencies
Warren Buffett’s Likeness Appears on Cherry Coke Cans
In Warren Buffet circles, it’s well known that he likes—even loves—Cherry Coke. It is also well known that his company, Berkshire Hathaway, is Coke’s largest single shareholder.
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Agencies
4 Ways to Turn Mobile Marketing into a Customer Service
U.S. adults will use their mobile apps 2 hours and 25 minutes per day; a 10.3% increase. Here are 4 ways to turn mobile marketing into a customer service.
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Agencies
McDonald’s to Track Eating Habits
A mobile ordering system will track every burger you eat, every salad you order, and whether you ordered those meals in-restaurant or at the drive-thru.
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Agencies
New Database Gives Randall Reilly 360-Customer View
A newly unified purchasing, product and customer database is helping B2B publisher Randall Reilly identify new audience segments and create new products.
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Agencies
Influencer Manager: A New Role at Publishers
The duties of the influencer manager—with attractive salaries—vary from developing influencer relationships to strategizing and creating brand content.
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Agencies
Modern Marketing Health Check: Are You Analytically Inclined?
To see how you are doing and identify your aspirational next-steps compare your company to the best practices of industry leaders in these four critical customer insights and analytics areas .
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Agencies
Top 10 Most Widely Read B2C Articles from March
Need to catch up on what’s doin”? Here’s our reader’s top picks for March.
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Agencies
Behind the Scenes of Marriott’s Snapisodes with Amanda Moore
Amanda Moore, senior director, social and digital marketing, loyalty at Marriott, on why Snapchat, the goals, metrics and early results.