Agencies
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Agencies
FTC Warns 90 Instagram Influencers
Letters were sent to both brands and individual Instagram influencers that identified specific social media posts.
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Agencies
Looking for B2B Customers? See a Doctor
Where are you putting your B2B budget, time and energy for the rest of the year? You might want to consider checking in with a doctor or two.
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Agencies
A Ride with Indian Motorcycle’s Marketing Strategy
Pam Kermisch, senior director, integrated marketing, takes us on the trip from tough challenges to smooth marketing for Indian Motorcycles.
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Agencies
Maltesers Foosball Helps Mars Engage Teens
Rebecca Duke, senior brand manager, Mars Chocolate North America, on launching a candy in the U.S.—Maltesers—that is beloved in the UK.
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Agencies
Creating Content to Benefit Your Entire Organization
Executing a comprehensive content marketing strategy isn’t an easy feat for any marketing leader. That goal becomes even more difficult to achieve when you lack c-suite buy-in to make your strategy a true success.
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Agencies
The Secrets to B2B Email Success? Urgency and Clarity
If you’re looking to make an impact with B2B email, don’t expect to break through with just one punch. A strong series of messages with clear calls to action is the best way to connect with prospects.
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Agencies
McDonald’s Launches Unbranded Campaign
The TV spots broke last week and leave the viewer curious about what the star, Mindy Kaling, is up to.
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Agencies
Local Kiss the Kia Contest Goes Viral
A local Kia dealer is getting plenty of attention for a contest requiring participants to kiss a Kia for 50 hours.
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Agencies
Take a Page from Chase’s Loyalty Playbook
Chase’s Sapphire Reserve now has a cult-like following. Learn why so many stars aligned and how to tap into its loyalty playbook.
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Agencies
Redesigned Website Boosts Hilton’s Mobile Search
A newly redesigned website optimized for mobile search is helping Hilton connect with travelers on the go.