Agencies
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Agencies
Major Candy Makers Commit to Reducing Sugar
Mars Chocolate, Wrigley, Nestlé and others are spending millions to reduce sugar in their products without compromising taste.
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Agencies
Sprint, Microsoft, Experian See Opportunities in AI
Sci-fi fans and marketers can agree that the robots are rising. But the advances of artificial intelligence (AI) are more a boon than an insurgence for the humans involved.
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Agencies
Centralized Data Hub Puts Dr. Martens in Step
A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across several channels.
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Agencies
2017 Marketing Tech Landscape Grows to 5,000+
Get out your magnifying glasses: the 2017 Marketing Technology Landscape Supergraphic debuted this week at MarTech in San Francisco, featuring an astounding 5,381 solutions, 39% more than last year.
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Agencies
Coffee Perks Up Domo’s ABM Strategy
Account based marketing (ABM) helped Domo connect with key prospects using a digital and direct mail campaign brewed around the concept of coffee.
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Agencies
Brawny, Ann Taylor, P&G Use Martech to Say Happy Mother’s Day
Snapchat Spectacles and branded video are a few of the marketing technologies brands used to send Mother’s Day messages.
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Agencies
Waze App Let’s Wazers Choose Disney Characters from Cars 3
In a partnership between Waze and Disney, Wazers can change their cars on the Waze app to a branded car from the upcoming Disney Pixar’s Cars 3.
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Agencies
OREO Launches $500,000 #MYOreo Creation Contest
Oreo has flavor contests in its DNA, and the #MYOreo Creation Contest is setting a high standard.
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Agencies
Airbnb, the Digital Disruptor, Launches a Print Magazine
Airbnbmag is Airbnb’s latest marketing ploy to share its message that you can feel at home anywhere you go in the world
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Agencies
Real Beauty Bottles Draw Praise and Mean-Spirited Comments
Dove’s Real Beauty Bottles campaign transitions its long-running “Real Beauty” campaign that share stories of real women to its product packaging.
