Agencies
-
Digital
How Google, Amazon and Facebook Have Changed B2B Marketing
Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well.
-
Technology
5 Tips for Striking a Balance in Ecommerce
As marketing teams strive to set a new bar for content and feature richness,
what can they do to protect ecommerce site performance in the process? -
Agencies
4 Pitfalls When Capitalizing on Nostalgia Marketing
Feeling nostalgic? From product reintroductions to marketing campaigns, marketers are vying for our affection of happy memories with nostalgia marketing.
-
Demand Gen
Better B2B Lead Gen in 2018: 3 Tips
Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.
-
Acquisition
How to Turn Holiday Bargain Hunters into Loyal Customers
Despite the fleeting presence of holiday shoppers, there is a major opportunity to turn those one-off shoppers into long-term loyal customers.
-
MarTech
4 Ways to Get Ready for the AI Revolution
What does AI mean for marketers? Besides new technology to learn, we will also have new, cutting-edge software to market. How do we cast the vision for a future that still seems like science fiction to the average user?
-
Acquisition
How Digital is Forcing Sales and Marketing to Unite
Simply put, businesses can’t afford to continue siloing their sales, marketing and support efforts. Here’s what you need to know.
-
Acquisition
Your Holiday Reading: Top 12 B2C Articles from November
It’s a busy time of year, so we have collected the top articles for you to catch up on.
-
Acquisition
Customer Loyalty: Three Tips to Earn It and Keep It
Don’t let holiday shoppers go astray. To maintain customer loyalty, here three tips for retailers to apply today.
-
Acquisition
How Henkel Stays on the Cutting Edge of Influencer Marketing
Ken Krasnow, VP omnichannel marketing, Henkel N.A., will share his expertise and insights during Chief Marketer’s virtual conference “5 Marketing Trends to Bet On in 2018.”
