Agencies
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Acquisition
3 Sectors Poised for Experiential Success in 2018
Check out three industries that are putting more resources into experiential
strategies this year: luxury, automotive and tech. -
Acquisition
How HGTV Developed “Hazel” its New Chatbot
Liesel Kipp, SVP product and design, Scripps Networks Interactive, gives us the
details on the new HGTV chatbot on Facebook Messenger. -
Engagement
Three Areas for CMOs to Focus On
The role of chief marketing officer has been elevated from brand and
marketing plan manager, to enterprise-wide revenue driver. -
Acquisition
Juicy Juice Teaches Young Gen Z to Enjoy New Tastes
A partnership with Chef Jeff Mauro helps kids expand their
taste palates and get more involved in cooking. -
Facts & Figures
How to Make GDPR Work for Marketing Teams
The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here’s what marketers need to know to weather the changes.
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Acquisition
Moët & Chandon Finds Love with Snapchat
Love Unconventional is the brand’s Valentine’s Day campaign that includes a Snapchat
game and limited edition packaging on its champagne. -
Email
7 Ideas for Interactive B2B Email Marketing
Interactive B2B email marketing is much more than cat videos and dancing elf GIFs. Here’s seven ideas to make your B2B email strategy more engaging.
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Acquisition
Putnam Investments Road to the New England Patriots
President Robert Reynolds and Global Marketing Officer Mark McKenna share their journey into sports and its world of super passionate fans.
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MarTech
Top Trends in Audio Branding
Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here’s a look at 10 audio trends to watch in 2018.
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Acquisition
Hyundai Tackles Social Responsibility in Super Bowl Ad
CMO Dean Evans gives a play-by-play on the strategy, timing and theme around
Hyundai’s release of its 12th Super Bowl spot airing this Sunday.
