Agencies
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Acquisition
Strong Progress in CMO Gender Balance, Steep Shortfall in Ethnic Diversity
A new study has revealed the profile of the CMO, or CMO-equivalent,
at each of the ANA’s 747 client-side marketer company members. -
Acquisition
Heineken “Lighter is Better” Spot Gets Panned
Heineken pulled a new TV spot this week after offending untold numbers of people.
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Facts & Figures
B2B Marketers Need to Get Ready for GDPR
Many B2B marketers don’t think GDPR is something that they need to be concerned about, and that could be a mistake.
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Acquisition
How to Get the Most from Your Pinterest Investment
Six steps to get the most out of your Pinterest investment—from the best creative tips to when to post
or how to optimize their targeting to achieve their business goals. -
Technology
Using Blockchain to Build Connections with Consumers
With the automation that AI and IoT promise, the demand for transparent, secure and open means of exchange like blockchain will revolutionize commerce, security and the consumer experience at a profound level.
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Acquisition
Digital Experience Breaks Codes in New Glenlivet Scotch
The Glenlivet Code, a new single-malt whisky, is intriguing consumers
with an AR tasting digital experience. -
Acquisition
14 Non-traditional Marketing Methods
The Forbes Communications Council gives us ideas to
increase brand awareness in unexpected ways. -
Acquisition
Crocs and Drew Barrymore Kick Off Global Campaign
Crocs kicks it up a notch in year two of its successful “Come As You Are”
global marketing campaign. -
Acquisition
Air New Zealand Finds a Niche in Video Storytelling
Jodi Williams, GM of global brand and marketing for Air New Zealand, shares
the brand’s strategy of video storytelling as a marketing tool. -
Email
Smart Ways to Harness the Power of Testing in B2B Email
Constant testing and experimentation is essential in B2B email marketing. Learn how Pitney Bowes and more are maximizing their email potential.
