Agencies
-
Acquisition
Ikea Stages Anti-Bullying Social Experiment
Brands that have staged live social experiments around important issues
like bullying can draw enormous exposure for the company. -
Acquisition
Vitamin Shoppe Employees Turn Instagram Stars
The brand is launching Instagram accounts for each of its 800 locations,
letting local staff promote events, daily specials and offers on social. -
Data & Analytics
Lack of Data Structure a Problem in B2B: Forrester
Many B2B companies lack a consistent data structure to link systems, making it tricky to run campaigns in a scalable way, according to new research from Forrester Consulting.
-
Engagement
How Motherhood Made Me a Better Marketer (and Vice-Versa)
Just in time for Mother’s Day, Nina Wooten of DiscoverOrg shares the parallels of her journey in marketing and motherhood.
-
Acquisition
Ally Bank Outfoxes Competitors with High-Impact Disruptor Strategy
Go behind the scenes with Ally’s CMO Andrea Brimmer to learn how she
plans, and successfully executes, its disruptor strategy. -
Events
B2B Events Get Inspired by the Women’s Movement
Brands like Twitter and Cisco are leading the way when it comes to increasing the profile of women at B2B events.
-
Engagement
Looking to Reach Prospects? Consider Going Micro
Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers.
-
Acquisition
PRO Awards Finalists Announced, Gala Set for June 19 in New York City
Come join hundreds of the world’s leading marketers at the industry’s
most commemorative affair, the 2018 PRO Awards gala. -
Acquisition
April’s Top 10 B2C Must Reads
Catch up on the latest news, marketing campaigns, tips, trends and
more with this roundup of the top 10 most widely read B2C articles. -
Data & Analytics
Coordinating GDPR Strategy Across the Enterprise
If your company has waited until the last minute and is still in the early stages of implementing a GDPR program, focus on establishing a ‘risk ready’ posture. Here’s the steps to take.
