PR/Comms
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Crisis Management
PR Roundup: Piggy Problems, Cloudflare Outage Response, Bluesky and the Holidays
PR Roundup examines how to respond when your leadership insults members of the media, using the example of Trump and a reporter he called “piggy,” how the Cloudflare CEO responded after another outage and a new report acknowledging that users want brands on Bluesky for customer care.
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Branding/Marketing
PRNEWS Live: TikTok and AI Fuel 2025’s Fastest Growing Brands, Morning Consult Finds
PRNEWS sat down with Morning Consult for an inside look at its latest Fastest Growing Brands report. The discussion provides PR pros with information regarding Gen Z and traditional media consumption, tips for earned media in the era of AI, and the big impact of TikTok.
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Crisis Management
Tylenol and the Trust Deficit: Why Healthcare’s Strongest Currency is Still Its Most Fragile
How healthcare brands like Tylenol, UnitedHealth and BetterHelp respond when trust meets skepticism reveals who they are, and whether they still deserve to be believed.
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The AI Shift: Practical Strategies for PR Leaders
AI isn’t just a buzzword—it’s changing the way PR and Communications operate right now. The question isn’t if these shifts will impact your role, but how prepared you are to adapt. Professionals who embrace AI tools and strategies today will lead the way tomorrow. Join us for this three-part series: Future-proof your career and stay […]
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Digital & Technology
What to Do When Clients Ask: “Can We Use ChatGPT for This?”
The next time a client asks, “Can we use ChatGPT for this?” Don’t just answer yes or no. Show them how it can fit into a strategy only you can deliver.
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Crisis Management
PR Roundup: Airline Comms in Turbulent Times, USAA Campaign Goes Beyond Veterans Day
This week’s roundup looks at the communication strategies from airlines amid travel disruptions and a Q&A with USAA’s chief communicator on its Honor Through Action program for Veterans Day.
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Digital & Technology
How a PR Team Used AI to Scale Smartly, Thrive and Achieve a 5X ROI in 10 Days
AI is a readymade solution for scaling. For the price of a ChatGPT subscription, the firm expanded capacity immediately in a way that could also easily cut back without impacting the team.
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Digital & Technology
3 Reasons Your Executive Isn’t Breaking Through on LinkedIn—and What to Do About It
LinkedIn is a great place to break business news. But the facts are only half the story. If your executives are sounding more like a press release than like the unique human they are, it’s time for a refresh.
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Digital & Technology
PRSA Updates AI Ethics Guidelines for 2025: What PR Pros Need to Know
What makes this updated guidance on AI ethics different is its shift in perspective. The PRSA document reframes PR pros as active governors of AI adoption rather than cautious users.
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Branding/Marketing
PR Roundup: SNAP and Brand Confusion, State of PR Measurement, a Beefy Play for A.1.
This week’s PR Roundup explores how brands should approach SNAP and the government shutdown, Muck Rack’s latest “State of PR Measurement” report and a beefy campaign from A.1.
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