PR/Comms
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Branding/Marketing
Winners Announced: The 2026 PRNEWS Experiential & Event PR Awards
PRNEWS announced the winners of the 2026 Experiential & Event PR Awards, celebrating the year’s most impactful experiential campaigns, activations and event-driven communications.
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Media Relations
Journalists Are Facing Federal Subpoenas. Why PR Pros Have More at Stake Than They Think
Understanding the federal journalist subpoenas and why the legal ground beneath them seems thin, is among the clearest lessons the PR industry has received in decades about what protects us and what does not.
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Branding/Marketing
Apple’s AI Problem Isn’t Siri. It’s the Story Apple Can No Longer Tell.
Siri became the place where Apple’s mythology cracked, following the launch of the Apple Intelligence initiative.
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Branding/Marketing
PR Roundup: Threads Finds Its People, World Cup Builds a New U.S. Fanbase, and Local News Decline Reshapes CSR
What Threads’ third birthday tells us about the platform’s evolving identity, record World Cup viewership, and new research on how the disappearance of local newspapers is changing CSR.
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Branding/Marketing
How Everpure Prepared Employees for One of B2B Tech’s Rarest Rebrands
Pure Storage became Everpure earlier this year. But before the new name could be introduced to customers and investors, the company had to prepare for another audience first: its employees.
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Digital & Technology
85% of Tech Journalists Have a Primary PR Contact. How to Be That Person.
When Nycole Walsh and her research team at Kickstand surveyed 350 tech journalists about what’s working in their inboxes, 69% said they have warned a colleague about a specific PR person to avoid.
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Digital & Technology
The Comments Section Is a Liability. AI Just Made It Worse.
Consumer brands can’t afford to ignore what’s going on in their comments sections. AI can hurt, but also help.
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Branding/Marketing
Fandom FOMO: What It Is and How to Catch the Fun Before It Waddles Away
PR and communications leaders have historically been trapped in a reactive loop. We build strategies around what we already know to watch, measuring keyword volumes after a trend has already spiked, instead of following fandom.
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Branding/Marketing
The Best Conversations at Cannes Weren’t About AI
Between the marketing jargon, branded tote bags and exclusive yacht brunches, Cannes conversations around the future of communications gained momentum on some of the biggest stages.
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Digital & Technology
Your CEO Has an AI Profile. Did You Build It, or Did the Algorithm?
Anyone can search a CEO’s name and instantly see a full AI-generated profile. So what should a communication team do? Executive visibility is no longer optional.
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