PR/Comms
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Chief Marketer + PRNEWS AI Impact Awards
The AI Impact Awards, presented by PRNEWS and Chief Marketer, is the only recognition program dedicated to AI excellence across both marketing and communications. From brand building and performance marketing to agentic AI, GEO strategy and crisis communications, there’s a category for your best AI work.
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Corporate Social Responsibility
Climate Comms is Broken. Here is What Actually Resonates.
Fear. Guilt. Pressure. These are emotions most climate communicators are familiar with. Many have believed them to be the key to get individuals and organizations to pay attention, to act and to care. Yet despite the emphasis on these emotive messages in recent years, it seems that things are not going as planned. Earlier this […]
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Media Relations
Ask a Journalist: Jack O’Brien on Audience Trust and Telling Stories That Connect
Jack O’Brien, the Executive Editor at Medical Marketing and Media, details the traits and attributes a publicist should have to earn journalists’ trust and much more.
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Digital & Technology
Your Client Didn’t Share the Podcast Episode. The Host Noticed.
When a client appears on a podcast and does nothing to promote it, the deepest cost is not a missed marketing opportunity. It is a relationship cost, and it is charged to the practitioner who made the booking, not to the client.
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Crisis Management
PR Roundup: Arch Manning’s Vanishing Apology, the Sheeran-Macklemore-Kraft Fallout and Why Reputation Is Worth $1.2 Billion
PR roundup covers Arch Manning’s AI video moment and subsequent apology, why the Macklemore-Sheeran-Kraft dispute shows that neutrality is hard to claim and new research that finally puts a dollar figure on what a strong reputation is actually worth.
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Branding/Marketing
The Smartest Decision in Sports: How the Buffalo Bills Kept Canada in the Fold
In a break from tradition, the Buffalo Bills have asked the Toronto-based band Barenaked Ladies to perform “O Canada,” prior to the singing of “The Star-Spangled Banner.”
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Branding/Marketing
What Brands Can Learn from the U.S. Open’s Creator Controversy
What exactly are brands, such as the U.S. Open, expecting from the creators and influencers they increasingly invite into these spaces, and how should communicators navigate these opportunities?
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Branding/Marketing
PR Roundup: Anthropic Researcher Sounds an Apocalyptic Alarm, Communicators Are Burned Out, and TEMPTATIONS Nails the Bodega Cat Moment
PR roundup covers what happens when Anthropic employees publicly confirm its risks, new research showing that communicators are increasingly burned out and eyeing the door, and how TEMPTATIONS turned the beloved “bodega cat” into a textbook experiential PR campaign.
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Branding/Marketing
Why Perception Change is the Most Underleveraged Tool in Global Health Communications
With USAID’s dismantling, nonprofits like ReSurge International must rely on individual donations. Perception may be the best tool communications professionals have to reach these audiences.
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Crisis Management
PR Roundup: MapQuest’s Unlikely Comeback, USPS Navigates a Public Information Crisis, and New Research Says Corporate Credibility Is at a Breaking Point
PR roundup covers how MapQuest won a map-naming controversy, what the USPS mail-in voting statement reveals about communicating clearly in chaos, and new research shows corporate credibility eroding fastest among the educated, affluent audiences.
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