PR/Comms
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Media Relations
Five Questions With Michelle Ciciyasvili: Keeping Betches Relevant With Media Relations Patience
Ciciyasvili spent three years cultivating a relationship with a contact at Variety before it resulted in a feature story and podcast appearance for Betches’ CEO.
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Digital & Technology
The New PR Measurement Stack: What Comms Leaders Should Track When the Audience Is Behind AI
The traditional PR measurement dashboard needs to sit alongside a second, AI-native layer that answers a different question: when someone asks a generative engine about our category, are we in the answer?
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Branding/Marketing
PR Roundup: When AI Fakes the Experts, Livestreamers Beat the Algorithm, and Swatch Breaks the Internet
This week’s PR Roundup features fake AI-generated academic journals impersonating real professors, Twitch outpacing TikTok and Instagram in producing top-ranked creators and the viral Swatch x Audemars Piguet collaboration that sent shoppers into a frenzy.
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Crisis Management
Private Credit Has a Communications Problem
Firms need comms partners who understand the structural complexity of private credit markets and can translate that into clear, credible narratives that build investor confidence over time.
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Branding/Marketing
What Gwyneth Paltrow Taught a Room Full of PR Pros
Bjertnæs shared that Paltrow’s key message resonated well beyond celebrity: all PR is good PR, as long as integrity leads the way.
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Social Media & SEO
Havas PR’s CEO Dara Bush on Why Earned Media Is Having Its Biggest Glow Up Yet
PR has shifted from a siloed discipline into a multi-channel ecosystem, with clients increasingly seeking integrated programs that combine earned, social, and influencer strategies to tell cohesive brand stories.
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Crisis Management
The Crisis Threat Hiding in Plain Sight: Your AI Chat History
Now senior leaders’ own conversations with an LLM could be used to argue guilt or innocence. Now not only have lawyers been put on alert, but so should communication professionals.
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Crisis Management
What ‘Survivor’ Reveals About Executive Communication Under Pressure
Strip away the torches, Buffs and meager rations, and “Survivor” reveals itself as a case study in high-stakes communication.
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Branding/Marketing
LinkedIn Data Reveals the 5 Skills Redefining Communications in the AI Age
On LinkedIn, job postings that mention “storyteller” have doubled over the last year.
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Digital & Technology
Priceline’s Christina Bennett on Why GEO Is PR’s Moment to Shine
Christina Bennett, Head of Communications at Priceline, sat down with PRNEWS to talk about how the travel brand is rethinking PR ROI in an era where AI answers questions without ever sending users to your website.
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