PR/Comms
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Digital & Technology
Meow Wolf’s Former VP of Comms: AI Is Telling Your Story. Is It Getting It Right?
Communications teams already have the skills to manage how AI machines answer the questions. Use them now, or spend years explaining an answer you had no hand in shaping.
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Branding/Marketing
PR Roundup: Iran War Tops Reputational Risk Index, Tony Romo’s OWI Crisis and Hot Jimothy Summer
PR roundup covers the latest Reputation Risk Index focusing on the Iran war, what Tony Romo’s OWI arrest crisis and CBS’s silence can teach brands about crisis response, and what a little raccoon named Jimothy is teaching brands about the value of showing up fast.
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Crisis Management
Yes, Chef: PR Lessons from ‘The Bear’
As the beloved and flawed characters from “The Bear” came together in the final season, many PR professionals perhaps felt a tug at the heartstrings: a sense of familiarity between their working lives and those of the restaurant industry.
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Crisis Management
Explainer: What is a Leak?
Even experienced PR professionals need a refresher on the basics from time to time, as well as insights about newer concepts. Today we review the definition of a “leak.”
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Crisis Management
Complaining About Bad Coverage Is the Surest Way to Amplify It
The most reliable way to draw more attention to bad media coverage is to complain about it publicly.
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Branding/Marketing
PR Roundup: Olive Garden’s Accidental Politics, Gen Z’s New Rules of Fandom and Why Kraft Heinz Is Betting on Disney Magic
PR roundup covers an Olive Garden pasta promotion becomes a political flashpoint, new research on how Gen Z is rewriting the path to sports fandom and why the Kraft Heinz and Disney alliance is one of the best brand partnerships.
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Crisis Management
Why Energy Companies Are Abandoning Reactive Communications During the Iran Crisis
Geopolitical conflict often places energy companies into the spotlight and the Iran crisis is no exception. New analysis shows nearly a third of all media mentions related to the crisis referenced the energy sector.
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Media Relations
Three Things Publicists Would Like to Tell Their Journalist Friends
What are the most common tropes publicists wish reporters knew about communications jobs?
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Digital & Technology
Why Podcast Show Notes Win at GEO and Earned Media
Most teams treat podcast show notes as a chore. Used well, they teach an audience something real and leave a permanent AI answers citation for your spokesperson.
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Crisis Management
PR Roundup: Wildfire Season Tests Crisis Readiness, Twitter Turns 20, and Nearly 1 in 3 PR Teams Have No One Owning GEO
Roundup covers what the Canadian wildfire smoke crisis means for communicators navigating real-time emergencies, how Twitter’s 20-year legacy changed communications, and why GEO is becoming one of the most important—and least-owned—priorities in PR.
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