Experiential
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Agency Life
Agency News: Spiro Announces its Acquisition of 2Heads
Spiro, a global experiential agency within GES, has announced its acquisition of 2Heads, a creative agency known for work across North America and Europe. Founded in London in 1983, with locations in Los Angeles and Montreal, 2Heads’ portfolio reaches across aerospace, technology, financial services and consumer brands. Spiro is a part of GES, founded in […]
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B-to-C Events
The Brief: Roman Convoys and Parking Parties
This week’s hot topics in experiential marketing cover traveling Roman convoys, third date experiences and an I Love Valet parking party.
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B-to-C Events
Experiential Marketing Trend of the Week: Listening Booths
In the age of distraction and content overload, experience builders are leaning on the five senses to tap into the memory-making circuits of the brain. And this year, more events are incorporating moments for brands to literally get in the ears of their target audiences (and effectively, be one-on-one) with listening booths that surround them […]
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B-to-B Events
Women in Events 2025: Meet Meredith Diehn
Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. The one thing you look for at any event you attend. I always look for posters of the map and lineup or schedule so I can take a picture of them […]
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B-to-B Events
Women in Events 2025: Meet Keri Ibbitson
Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. The one thing you look for at any event you attend. A friendly face—i.e., community! If you could change something about the industry, what would it be? Normalize self-care. Managing […]
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B-to-B Events
Women in Events 2025: Meet Becky Katz Davis
Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. The one thing you look for at any event you attend. I’m hyperaware of how people move and flow in any space. It’s easy for guests to bottleneck, and nothing […]
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B-to-B Events
Women in Events 2025: Meet Shanise Anderson
Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. If you could change something about the industry, what would it be? I’d love to see the industry strike a better balance between flash and function. At Coachella, for example, […]
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B-to-B Events
Women in Events 2025: Meet Ashley Jex Wagner
Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. The one thing you look for at any event you attend. How organizers are engaging with their audience and if the experience is connecting with them. If you could change […]
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B-to-B Events
Women in Events 2025: Meet Jenn Cammarota
Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. The one thing you look for at any event you attend. I’m always looking at how well brands are integrated. The best partnerships feel like a natural fit. They’re clever, […]
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B-to-C Events
The Brief: Turkey Spas and Stonehenge Stunts
This week’s hot takes on hot topics in experiential marketing cover turkey spa days, hygiene in the Henkel House and a “Doctor Who” stunt at Stonehenge.
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