Experiential
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B-to-B Events
2026 Perspectives: Brand Marketers Share What’s New, Next and ‘No Thanks’ in B-to-B Events
The class of veteran brand marketers serving as our Experiential Marketing Summit Advisory Board members are some of the industry’s most respected practitioners, and their collective expertise runs the gamut. So with the new year chugging ahead at full steam and events on a continued upward trajectory, we asked the board to share which tactics […]
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B-to-B Events
AI-Driven Keynotes: Four Tips from AMD’s Cutting-Edge Production at CES
Brands across every industry and discipline are laser-focused on harnessing AI, but as one of the world’s biggest chipmakers, AMD has some serious skin in the game. So when the company delivered a keynote at CES 2026 to position itself as a leader within the AI ecosystem and illustrate how its technologies are already driving […]
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B-to-B Events
The Brief: Scent Labs and Hotdog Races
This week’s hot takes on hot topics in experiential marketing cover scent labs, Pinterest Platz and hotdog races.
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B-to-C Events
Experiential Marketing Trend of the Week: Train Takeovers
Trains often evoke feelings of nostalgia and adventure, with some of the most memorable and profitable IPs, like the “Harry Potter” series and “The Polar Express,” inspired by the movement of these storytelling engines. Today, brands are taking engagement to the rails to the delight of pop-culture fandoms, and beyond. To promote the debut of […]
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B-to-B Events
B-to-B Attendees are Demanding More Value—Eight Brand Marketers Weigh In
It’s a good problem to have. With the event industry thriving and market forecasts pointing to sizeable growth, the vast array of conferences and meetings to choose from has made attendees more judicious than ever about where they’ll spend their precious time and money. In response, event marketers have been digging deep to build the […]
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B-to-B Events
Goat Yoga, Cat Cafés, Zen Gardens: 11 Veterinary Exhibits that Shined at VMX 2026
Last year, VMX was all about the arts. This year, NAVC went all in on a theme inspired by the upcoming Winter Olympics with “World Classic: Champions of Care.” Medal and podium imagery, as well as snowy décor and settings, was all over the Orange County Convention Center for the annual veterinary conference in Orlando, […]
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Experiential Marketing Summit
Join 1,000+ brand marketers and event industry professionals at the only conference focused solely on live experiences. Launched by Event Marketer more than 20 years ago, EMS offers the largest brand-side speaking faculty of its kind. Each year, Fortune 1000 companies such as American Express, IBM, Ford, Sephora, Salesforce, PepsiCo, Dreamworks and Pernod Ricard, share […]
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B-to-C Events
The Brief: Tarot Readings and Time Banks
This week’s hot takes on hot topics in experiential marketing cover Teyana Taylor tarot card readings, a Spring Rush campus campaign and the 30 Minute Time Bank.
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B-to-C Events
Watch: How Acura is Activating at Sundance Film Festival’s Final Year in Park City
Inside Acura’s 16th annual experiential program at the 2026 Sundance Film Festival
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Agency Life
Agency News: Impact XM and Jack Morton Merge
Global brand experience agencies Impact XM and Jack Morton today announced their merger, a union that will be supported by global investment firm The Riverside Company. The business will operate under the Jack Morton name and will span 20 offices with locations in North America, Europe, the Middle East and Asia-Pacific. Experiential services will include […]
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