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Inside Money20/20 USA 2025: How Money Did Business

The fintech world gathered at Money20/20 USA 2025 at the Venetian Expo, Oct. 26-29 in Las Vegas, on a mission to shape the future of commerce in the AI-driven world. With more than 11,000 attendees from 85 countries, the event marked a turning point for the fintech industry, which is evolving from exploration to execution, […]

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B-to-C Events

The Brief: Group Chat Bars and Credit Wreckers

This week’s hot takes on hot topics in experiential marketing cover Group Chat Bars, Bodega Raves and the crushing of Credit Wreckers.

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B-to-C Events

Experiential Marketing Trend of the Week: Block Parties

Block parties are built on community. Whether it’s a holiday celebration or an opportunity for neighbors to socialize and share food, the spirit of the street gatherings is the same: to foster connections, reinforce a culture of support and create a sense of belonging. Brands are curating block parties of their own to bring together […]

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B-to-C Events

Halloween 2025 Experiential: Hi-Chew’s Mystery House, Cutwater’s Sleepover, HBO’s Suburban Nightmare

Halloween is becoming big business. This year, consumers are expected to spend a record-busting $13.1 billion on products and activities related to the occasion (including $3.9 billion on candy), according to the National Retail Federation’s annual consumer survey. But tapping into the holiday is nothing new for experiential marketers. Halloween has long inspired some of the […]

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B-to-B Events

Experiential Marketing Month: Digital Classes Now On Demand

There’s never been a better time to be a part of an industry built on bringing people together. Which is why Event Marketer declared October to be Experiential Marketing Month. As part of this celebration, we produced four weeks of insights, ideas, conversations and connections spanning in-person seminars across the country, meetups and digital classes, […]

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B-to-B Events

Meet the Honorees: The 2025 Watchlist

The event marketing industry has always attracted bold thinkers—people who recognize the power that face-to-face connection has to build lasting relationships and loyalty. They cultivate an idea and nurture it to its greatest potential. They strategize for rapidly evolving audience and business needs. They take risks that create moments that matter. We’ve spent the past […]

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B-to-B Events

B-to-B Dream Team 2025: Meet Nefra MacDonald

The road to a career in events is rarely without its twists and turns, and Nefra MacDonald’s path was certainly rerouted a few times before she arrived in the industry—look no further than her law degree.

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B-to-C Events

The Brief: Pedal-Powered Stores and Alternate Realities

This week’s hot takes on hot topics in experiential marketing cover pedal-powered mobile shops, colonial-themed commuter pop-ups and The Artifact.

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B-to-B Events

The Brief, Live! Special Edition: A ‘Dear’ Takeover, Giant Chips, NYC Trendwatch

Swapping ads for art at Grand Central Terminal, absurd stadium deliveries—and, the top insights from Trendwatch New York, one of many live and virtual events taking place during Experiential Marketing Month.

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B-to-C Events

Experiential Marketing Trend of the Week: Sweet Shops

“Little treat” culture has permeated the zeitgeist—and the experiential marketing industry. Indeed, what was once viewed as a fleeting trend has become a data-backed behavioral shift that is influencing the way marketers approach IRL engagement. With younger generations continuing to invest in small pick-me-ups as a means of self-care, brands have been activating pop-up sweet […]

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