Event Marketer Archives - Page 23 of 89

Experiential Marketing Summit

Join 1,000+ brand marketers and event industry professionals at the only conference focused solely on live experiences. Launched by Event Marketer more than 20 years ago, EMS offers the largest brand-side speaking faculty of its kind. Each year, Fortune 1000 companies such as American Express, IBM, Ford, Sephora, Salesforce, PepsiCo, Dreamworks and Pernod Ricard, share […]

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B-to-C Events

The Brief: Tarot Readings and Time Banks

This week’s hot takes on hot topics in experiential marketing cover Teyana Taylor tarot card readings, a Spring Rush campus campaign and the 30 Minute Time Bank.

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B-to-C Events

Watch: How Acura is Activating at Sundance Film Festival’s Final Year in Park City

Inside Acura’s 16th annual experiential program at the 2026 Sundance Film Festival

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Agency Life

Agency News: Impact XM and Jack Morton Merge

Global brand experience agencies Impact XM and Jack Morton today announced their merger, a union that will be supported by global investment firm The Riverside Company. The business will operate under the Jack Morton name and will span 20 offices with locations in North America, Europe, the Middle East and Asia-Pacific. Experiential services will include […]

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B-to-B Events

CES 2026: Editors’ Picks for the Best Brand Showcases and Suites

Lounges are becoming more and more common at CES, as brands move away from exhibits on the show floor to private hotel suites that cater to its established and prospective clients.

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B-to-B Events

Watch On Demand: Measurement Strategies for Event Organizers

In our latest quarterly event measurement chat with our partners at the Experiential Marketing Measurement Coalition, we discuss the unique challenges for event organizers around measurement and creating value for both event attendees and sponsors. Previously live on LinkedIn, we were joined by Dax Callner, founder and board president of the Experiential Marketing Measurement Coalition, and […]

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B-to-B Events

CES 2026: An Insider Tour of the Reddit Conversation Bar

At CES 2026, where AI dominated exhibits and sessions, Reddit instead raised a glass to the power of human conversation… literally. Inside Reddit HQ at the Aria Resort and Casino, the brand created the Conversation Bar to serve up personalized beverages crafted to suit attendees’ focus areas, moods and goals for the new year, and […]

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B-to-B Events

CES 2026: Editors’ Picks for the Best of the Booth Experiences

CES is a much-evolved show these days. Spread out across three official venues, with many other unofficial ones now in play, creating that punch of brand sizzle (a la the Google Assistant: The Ride) requires a combination of visibility efforts. It’s one of several insights we walked away with from the global trade show for […]

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B-to-B Events

Talking Shop: Seven Exhibit Trends Spotted at NRF 2026

Upon arriving at NRF 2026, the exterior of the first booth we encountered said it all: “Lead with experience.” It was a message from Toshiba that was widely shared by exhibitors and panelists across Retail’s Big Show, as retailers grapple with balancing human connection and the proliferation of AI. Held Jan. 11-13 at New York’s […]

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Trade Shows

Guest Column: Why Measuring ‘Mutual Value’ is the Only Way Event Organizers Win

If you organize events with exhibitors or sponsors, whether it’s a trade show, corporate conference, or consumer festival, you already know the uncomfortable truth: success isn’t judged by a single audience. You’re accountable to three. Attendees. Sponsors. And your own organization.

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