Experiential
-
Trendwatch Dallas 2025
Experiential Marketing Month is coming with full-day, in-person Trendwatch seminars that will cover trends, advice, metrics, tech stacks, planning and more. You’ll also have the opportunity to connect and network with event professionals from your region.
From
-
Trendwatch New York 2025
Experiential Marketing Month is coming with full-day, in-person Trendwatch seminars that will cover trends, advice, metrics, tech stacks, planning and more. You’ll also have the opportunity to connect and network with event professionals from your region.
From
-
Trendwatch Chicago 2025
Experiential Marketing Month is coming with full-day, in-person Trendwatch seminars that will cover trends, advice, metrics, tech stacks, planning and more. You’ll also have the opportunity to connect and network with event professionals from your region.
From
-
Trendwatch Los Angeles 2025
Experiential Marketing Month is coming with full-day, in-person Trendwatch seminars that will cover trends, advice, metrics, tech stacks, planning and more. You’ll also have the opportunity to connect and network with event professionals from your region.
From
-
Festivals & Fan Cons
SDCC 2025: ‘Percy Jackson’ Fans are ‘Claimed’ by the Gods at Disney’s Themed Diner
From the books to the movies to Disney’s hit series, the “Percy Jackson” franchise has attracted throngs of fans. And at San Diego Comic-Con, they lined up for hours for a chance to partake in an immersive diner experience that revealed clues about season two, which follows the second book in the series, “The Sea […]
From
-
B-to-C Events
SDCC 2025: Brawl Stars Takes Fans on a Wild Monorail Ride into the Carnival-themed Starr Park
For its first U.S. activation, mobile game Brawl Stars, developed by Supercell, went big. During San Diego Comic-Con, July 24-27, it popped up an amusement park on a floating barge on San Diego Bay, and more than 4,000 fans went through the 45-minute immersive adventure that spanned a simulated monorail ride and the carnival game-filled […]
From
-
B-to-C Events
SDCC 2025 Video Tour: Activations from Disney, Paramount+, FX, Adult Swim and More
EM’s editors descended on SoCal in July for what is arguably the superfan event of the year—San Diego Comic-Con. Join us for a video tour of a few top SDCC 2025 brand activations that took place outside the convention center, and all across the Gaslamp District. It’s time to let your geek flag fly. […]
From
-
B-to-C Events
Watch The Brief, Live! July 2025 Edition: San Diego Comic-Con
In this special “San Diego Comic-Con Edition,” however, we talk hidden photo ops, clowns in corn fields and activation actors.
From
-
B-to-B Events
B-to-B Dream Team 2025: Meet Rachel Langley
Good job opportunities build careers, but great mentors shape them. Before she managed multi-million-dollar event budgets for Fortune 500 companies, Rachel Langley took her first career leap at the British-American Chamber of Commerce.
From
-
B-to-B Events
Three Things We Loved About Morgan Stanley’s Cinema-inspired Activation at Thrive
Workplace benefits are critical to attracting and retaining top talent in just about any industry, but the topic isn’t typically enthralling. So at Morgan Stanley at Work’s Thrive 2025 conference, which educates human resources professionals on the brand’s employee benefits solutions, the company added a little Hollywood magic to its presence on the show floor. […]
From
