Experiential
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Pop-Ups
The Brief: Pit Stains and Mobile Cheese
This week’s hot takes on hot topics in experiential marketing cover the Pit Stain Pit Stop tour, a multisensory OGXperience and the new tour vehicle on the block, the Wedgemobile.
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B-to-C Events
Neopets’ CEO Talks Investing in Events to Revive a Passionate Community
Back in the early aughts, millennial kids spent a lot of their computer time on Neopets, caring for and customizing virtual pets and exploring the online world of Neopia. As new games and social networks came onto the scene, Neopets experienced a decline, but it never went away. And 27 years since its launch, Neopets […]
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Festivals & Fan Cons
How Jeep Unpacked an America250 Campaign from a Giant Toy Box
When attendees at D23 turned a corner at the Anaheim Convention Center, they came face-to-face with a 1:1 toy car “action figure” box large enough for them to step inside, housing the special Jeep Wrangler America250 edition. But beyond photo ops, the eye-catching build delivered on a much larger campaign that linked down to the […]
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Festivals & Fan Cons
3 Ways Honda Integrated its Brand into ‘Encanto’ Fandom at D23
D23: The Ultimate Disney Fan Event is designed for passionate superfans who arrive with carefully crafted game plans to maximize their experience. To earn their attention, brands that exhibit at the Anaheim Convention Center (this year’s show floor, Aug. 14-16, was the largest one yet) have to match that intention. So, Disneyland partner and D23 […]
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Pop-Ups
Evian Celebrates 2 Major Milestones Under a Bridge in Brooklyn
It’s just milestones on milestones for Evian this year. 2026 marks two centuries since the brand began sourcing its spring water from the French Alps, and 40 years since becoming the Official Water of the US Open. And that kind of timing calls for a mountain of celebrations.
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Festivals & Fan Cons
The Brief: Cat-lectibles and Cheesy Third Spaces
This week’s hot takes on hot topics in experiential marketing cover custom Cat-lectibles, nostalgic food courts and Kitchen Witch trends.
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Pop-Ups
How 20-Plus Brands Aced Experiential at the US Open
A record 22-day US Open tournament is underway in Queens, NY, featuring the most comprehensive event schedule and most competition days in the event’s nearly 150-year history. And that spells out ample room for brand engagement. See how sponsors are flooding the tournament grounds, and the city, with experiences.
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Pop-Ups
A Fresh Spin: 5 Ways to Use Laundromats as Event Venues
Doing laundry isn’t anyone’s idea of a good time, but it’s a relatable task that has the attention of marketers aiming to deliver experiences that feel both familiar and unexpected. Enter: the laundromat as an event venue. Brands are taking over the intimate and instantly recognizable environments to host surprise-and-delight-fueled activations that offer a fresh […]
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Pop-Ups
The Brief: Giant Hairballs and MomTok Battles
This week’s hot takes on hot topics in experiential marketing cover Tumblehairs, Munchie Marts and MomTok battles.
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Trade Shows
Experiential Marketing Trend of the Week: Eye Contact
This year, storytelling has propelled from buzzword to standard practice. As event marketers lean into it for their messaging to deepen relationships with audiences and “drop” products into real lives, human faces are serving as design themes across show floors. Let’s take a look at how eye contact is the new eye candy. But first, […]
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