Experiential
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Pop-Ups
Sephora & Kohl’s Bring ‘Rush Ready’ Beauty Pop-Ups to Campus
While the RushTok phenomenon has been dominating campus activity and social media feeds, brands have been finding relevant ways to insert themselves into the cultural movement and do some recruiting of their own.
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Pop-Ups
After 125 Years, Jergens Taps Gen Z Trends and Aesthetics to Power a Brand Refresh
In the age of serums, potions and extensive beauty routines, a brand like Jergens can’t just lean on a rich legacy. So, for its 125th anniversary, Jergens staged a refresh with a vibrant tour that targeted Gen Z hotspots and let influencers and its target consumers in on the new logo unveiling. The Jergens Joy […]
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Pop-Ups
The Brief: Hydration Officers and Beauty Schools
This week’s hot takes on hot topics in experiential marketing cover Hydration Officers, spine-tingling chain reactions and Beautycon University.
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Trade Shows
Our Top 5 Experiential Trends from Dreamforce 2026
The park rangers are gone, and so is the canoe. Dreamforce 2026, Salesforce’s annual flagship user conference in San Francisco, still had the camp vibe, but felt more like a reunion before a space launch. On the ground at Dreampark, we discovered how AI innovation is inspiring an evolution in the storied event’s theming.
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Trade Shows
How Outdoor Retailer 2026 Took the Show Outside
On the final morning of Outdoor Retailer in Minneapolis, dozens of participants and volunteers gathered at Theodore Wirth Park for the inaugural 57hours Adventure Race, a 90-minute orienteering course built with the Minnesota Orienteering Club and supported by The Loppet Foundation. As OR attendees and content creators were getting ready to explore the “urban outdoors,” […]
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Pop-Ups
Experiential Marketing Trend of the Week: Curated Marketplaces
Events today are destinations, where learning, connection and commerce converge. And while shoppable event experiences aren’t anything new, we’ve got our eyes on how these spaces are serving as storytelling engines. Let’s take a look at the ways event marketers are curating a little retail therapy across the industry. Most recently, FX promoted its new […]
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Trade Shows
Beyond Wellness: 5 Ways Trade Shows and Events Show They Care
It wasn’t that long ago when goat yoga on the trade show floor was the GOAT. Seeing your boss doing a downward dog at 6 a.m. was somehow a healthy thing to do. And bailing out on dinner because your sensory overload was real and you couldn’t deal with your colleagues anymore was plain rude. […]
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Pop-Ups
Top Experiential Moments and Brand Collabs from NYFW
Try as we might, we couldn’t get our hands on Burger King’s Le Nugguette, a limited-edition nugget-sized purse with a dipping sauce charm. The brand released 100 micro-bags daily for $3.99 (the same price as a 10-piece chicken nugget order) from Sept. 12-16, and it sold out within seconds. The fast-food fashion drop was just […]
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Pop-Ups
How Edgard & Cooper’s ‘Pet Holiday Calendar’ Influences its Event Strategy
When Edgard & Cooper carved out a plan to reclaim the “soul” of its company, it leaned into its core belief that pets deserve the best, and that the relationship between animals and their humans should be celebrated.
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Pop-Ups
The Brief: Cat Bodegas and Cinema Lavazza
This week’s hot takes on hot topics in experiential marketing cover cat bodegas, scientific mobile tours and Cinema Lavazza.
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