Event Marketer Archives - Page 17 of 83

Experiential Marketing Trend of the Week: Train Takeovers

Trains often evoke feelings of nostalgia and adventure, with some of the most memorable and profitable IPs, like the “Harry Potter” series and “The Polar Express,” inspired by the movement of these storytelling engines. Today, brands are taking engagement to the rails to the delight of pop-culture fandoms, and beyond. To promote the debut of […]

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B-to-B Events

B-to-B Attendees are Demanding More Value—Eight Brand Marketers Weigh In

It’s a good problem to have. With the event industry thriving and market forecasts pointing to sizeable growth, the vast array of conferences and meetings to choose from has made attendees more judicious than ever about where they’ll spend their precious time and money. In response, event marketers have been digging deep to build the […]

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B-to-B Events

Goat Yoga, Cat Cafés, Zen Gardens: 11 Veterinary Exhibits that Shined at VMX 2026

Last year, VMX was all about the arts. This year, NAVC went all in on a theme inspired by the upcoming Winter Olympics with “World Classic: Champions of Care.” Medal and podium imagery, as well as snowy décor and settings, was all over the Orange County Convention Center for the annual veterinary conference in Orlando, […]

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Experiential Marketing Summit

Join 1,000+ brand marketers and event industry professionals at the only conference focused solely on live experiences. Launched by Event Marketer more than 20 years ago, EMS offers the largest brand-side speaking faculty of its kind. Each year, Fortune 1000 companies such as American Express, IBM, Ford, Sephora, Salesforce, PepsiCo, Dreamworks and Pernod Ricard, share […]

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B-to-C Events

The Brief: Tarot Readings and Time Banks

This week’s hot takes on hot topics in experiential marketing cover Teyana Taylor tarot card readings, a Spring Rush campus campaign and the 30 Minute Time Bank.

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B-to-C Events

Watch: How Acura is Activating at Sundance Film Festival’s Final Year in Park City

Inside Acura’s 16th annual experiential program at the 2026 Sundance Film Festival

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Agency Life

Agency News: Impact XM and Jack Morton Merge

Global brand experience agencies Impact XM and Jack Morton today announced their merger, a union that will be supported by global investment firm The Riverside Company. The business will operate under the Jack Morton name and will span 20 offices with locations in North America, Europe, the Middle East and Asia-Pacific. Experiential services will include […]

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B-to-B Events

CES 2026: Editors’ Picks for the Best Brand Showcases and Suites

Lounges are becoming more and more common at CES, as brands move away from exhibits on the show floor to private hotel suites that cater to its established and prospective clients.

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B-to-B Events

Watch On Demand: Measurement Strategies for Event Organizers

In our latest quarterly event measurement chat with our partners at the Experiential Marketing Measurement Coalition, we discuss the unique challenges for event organizers around measurement and creating value for both event attendees and sponsors. Previously live on LinkedIn, we were joined by Dax Callner, founder and board president of the Experiential Marketing Measurement Coalition, and […]

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B-to-B Events

CES 2026: An Insider Tour of the Reddit Conversation Bar

At CES 2026, where AI dominated exhibits and sessions, Reddit instead raised a glass to the power of human conversation… literally. Inside Reddit HQ at the Aria Resort and Casino, the brand created the Conversation Bar to serve up personalized beverages crafted to suit attendees’ focus areas, moods and goals for the new year, and […]

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