Event Marketer Archives - Page 13 of 88

B-to-B Dream Team 2026: Meet Jeremy Youett of Atlassian

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Jeremy Youett has an impressive, and extensive, background in musical theater and stage production. But for his second act, he’s playing the part of a b-to-b […]

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B-to-B Events

B-to-B Dream Team 2026: Meet Pam Corcoran of CrowdStrike

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. The cybersecurity space demands precision, but for Pam Corcoran, the real differentiator is connection. As vp of global events at CrowdStrike, she believes the bar for […]

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B-to-B Events

B-to-B Dream Team 2026: Meet Julie DeQuattro of UKG

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. They say if you love what you do, you’ll never work a day in your life. And Julie DeQuattro is living proof. It all began when […]

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B-to-B Events

B-to-B Dream Team 2026: Meet Collin Hummel of 3M

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Collin Hummel considers himself a storyteller first. His role at 3M revolves around crafting messaging and experiences that stick, and beyond. “You probably think of 3M […]

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B-to-B Events

B-to-B Dream Team 2026: Meet Dannielle Simpson of Chiquita

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Dannielle Simpson’s pathway into event marketing is one that many can relate to: “I accidentally fell into it,” she says. She started as a pre-med student […]

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B-to-B Events

B-to-B Dream Team 2026: Meet Tom Flynn of American Express

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Across 16 years of experience, Tom Flynn has touched nearly every facet of event marketing, and he can trace his career back to a single college […]

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B-to-B Events

B-to-B Dream Team 2026: Meet Amy Loskutoff of Google Cloud

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Who would’ve thought a 17-year career in baseball would lead into tech? But that’s the story behind Amy Loskutoff’s professional journey that started with interning for […]

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B-to-B Events

Five Best Practices for Creating High-touch, Experiential C-Suite Events

Relationships have never been more important for businesses and the marketers supporting them. Creating access points for key customers, and bringing them behind the curtain for real talk, R&D, and connection, is a strategy Google Cloud has honed with its Customer Advisory Board program and the group’s high-touch annual board meeting. C-suite experiences are growing […]

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B-to-C Events

The Brief: Skinsurance Offices and ‘Shrinking’ Mazes

This week’s hot takes on hot topics in experiential marketing cover Skinsurance Offices, The Impossible T and “Shrinking” mazes.

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B-to-C Events

Experiential Marketing Trend of the Week: Double-Decker Buses

The double-decker bus is more than just a London icon or a commuter vehicle. It’s an experience of its own. From the open-top deck to the stacked structure, it offers panoramic city views and is a photo moment in itself. Plus, with two floors, a double-decker bus offers double the seating capacity, or with the […]

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